Overview
Marketing Coordinator / Marketing Assistant Jobs in O’Fallon, IL at Newbold Toyota BMW
What you’ll bring to the team:
Merlin Entertainments, the global leader in attractions and entertainment, is seeking a a creative, organized, and strategic Social Media Planner to join our growing team. Reporting to the Senior Social Media Manager, you will play a key role in overseeing & establishing our US social media campaign plans across campaign management, content creation, influencer activity and community management. You will help drive brand engagement, grow our community, and support the broader social media strategy. This is a hands-on role, ideal for someone with a passion for social media and a desire to make an impact.
Candidates should be located within driving distance of any of our North America attractions.
Responsibilities:
Social Media Planning & Execution:
Oversee and create the North America Social Media Planner providing the framework to manage the day-to-day creation, scheduling, and publishing of engaging content across all key social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
Work closely with the Senior Social Media Manager to ensure all content aligns with the brand’s voice, objectives, and audience preferences.
Collaborate with internal teams (e.g., design, video, and content) to create high-quality visuals, videos, and written content that resonates with our audience.
Community Engagement:
Oversee the delivery of social media campaigns, including product launches, seasonal promotions, and global events.
Engage with followers, responding to comments, messages, and mentions in a timely and positive manner to build brand loyalty and foster community.
Monitor social media conversations, trends, and influencers, identifying opportunities for the brand to engage with its audience in real time.
Performance Tracking & Reporting:
Track social media metrics such as engagement, reach, impressions, and conversion rates, and help prepare regular performance reports.
Monitor the performance of social media posts and campaigns, offering insights and recommendations for improvement based on data and feedback.
Assist in adjusting social media strategies and campaigns to optimize performance and meet key objectives
Trendspotting & Continuous Improvement:
Keep up to date with the latest social media trends, platform updates, and industry news, and suggest creative ways to incorporate these trends into social media campaigns.
Conduct social listening to stay on top of audience sentiment, emerging trends, and competitor activities to help shape content and engagement strategies.
Cross Functional Collaboration & Team Support:
Collaborate with cross-functional teams (e.g., digital marketing, PR, customer service) to ensure a unified and consistent brand message across all digital touchpoints.
Work closely with the Paid Media Manager to foster and build ways of working to share best performing assets and campaigns across channels.
Lead, support and mentor a team of social media managers, helping them grow and develop their social media expertise.
Qualifications & Experience:
A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
3+ years of experience in social media management, with a strong understanding of social media platforms, content creation, and community engagement. Previous experience in the entertainment, travel, or hospitality sectors is a plus.
Proficiency with social media management tools (e.g., Dash Social, Hootsuite, Sprinklr), analytics platforms (e.g., Google Analytics, Facebook Insights), and content creation tools (e.g., Canva, Adobe Creative Suite) is required.
Strong communication, organizational, and creative skills are essential.
Be proactive, results-driven, and able to thrive in a fast-paced, collaborative environment.
Benefits:
Benefits of Merlin Entertainments
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range: From USD $56,000.00/Yr.
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Title: Marketing Coordinator / Marketing Assistant
Company: Newbold Toyota BMW
Location: O’Fallon, IL
