Overview
Marketing Coordinator – TC Restaurant Group Jobs in Nashville, TN at TC Restaurant Group
Overview
We are seeking a dynamic Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services.
Requirements
Bachelor’s degree in Marketing, Computer Science, or a related field.
Minimum 4 years of experience in website management or equivalent
3 years of email development experience to support day-to-day marketing, communication and triggered real-time communication partnering with IT and other systems
Hands-on experience with web technologies, including JavaScript, HTML and CSS.
Comfortable with Tag Management tools such as Tealium or Google Tag Management.
Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
A solid understanding of enterprise ESPs configurations and data components of automations.
Has a passion to drive reliable data insights through validation and collaboration with IT, BI and Analytics.
Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments
Experience with web accessibility, compliance and upcoming regulations
Ability to understand and develop solution strategies and communicate recommendations to executive leadership.
Responsibilities
Managing a team of Email and Marketing Automation team members
Be the liaison between business stakeholders and engineer configurations to manage the API calls, ETL’s to ensure a clean data flow between multiple ecommerce platforms, CRM and ESP systems.
Manage the architecture of marketing data to support marketing initiatives, tracking and dynamic content for email marketing
Establish and own process on website tagging, tracking and analytics, leveraging tools like Google Tag Manager, Google Analytics, and Microsoft Clarity
Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
Design and manage event tracking, e-commerce tracking, and consent management setups.
Create reports and dashboards in looker studio to represent a visualization for cross functional departments specifically for the digital marketing and merchandising team to analyze their efforts.
Develop and maintain web SOPs and training documentations
Translate complex business strategies within e-Commerce and direct selling business of Avon to assist with automation, personalization and segmentation
Help develop and refine segments to enable one to many personalization efforts on site and overall journey through marketing channels.
Job Types: Full-time, Contract
Pay: $52.00 – $57.00 per hour
Expected hours: 40 per week
Benefits:
Dental insurance
Health insurance
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Application Question(s):
Please provide your email address for further communication.
Experience:
Website management: 4 years (Required)
Email development: 3 years (Required)
JavaScript, HTML and CSS: 1 year (Preferred)
debugging and testing tools like Tag Assistant, Debugger: 1 year (Preferred)
Digital marketing: 1 year (Preferred)
Google Tag Manager: 1 year (Preferred)
ecommerce: 1 year (Preferred)
Work Location: In person
Title: Marketing Coordinator – TC Restaurant Group
Company: TC Restaurant Group
Location: Nashville, TN
