Overview
Marketing Copywriter Jobs in Portsmouth, NH at IAPP
POSITION SUMMARY
Slick Rock Tanning & Spa is seeking an experienced Marketing Manager to drive brand growth and market presence by developing and executing innovative marketing strategies that enhance customer engagement, attract new clients, and boost membership sales. The Marketing Manager will lead omnipresent marketing campaigns across paid media, client engagement initiatives, events, and in-store promotions, ensuring consistent messaging and high-impact results across all channels and locations. The goal is to elevate the brand’s visibility, attract and convert new clients, increase membership enrollments, and foster customer loyalty through strategic planning, creative execution, and data-driven decision-making.
ABOUT SLICK ROCK TANNING & SPA
We are Slick Rock Tanning & Spa, we provide state-of-the-art sun, spray & spa services and we are growing by the day. We are dedicated to helping our clients radiate confidence through affordable, state-of-the-art wellness services. Our mission extends to supporting our team members in achieving their personal, professional, and financial goals. Our core values – transparent, inspirational, aligned, accountable, results-orientated, and disciplined – are the backbone of our business and guide our hiring process.
PERFORMANCE OBJECTIVES
Utilize an omnichannel approach to drive new client acquisition, membership upgrades, and revenue growth from existing clients across multiple store locations
Drive a measurable increase in new client acquisitions, with specific targets set for new leads, client sign-ups and new memberships through various digital marketing channels
Analyze client data and feedback to create personalized marketing initiatives that resonate with current customers
Plan and execute local events, promotions, and partnerships to increase brand visibility and attract foot traffic to the salons
Engage with the community and leverage local advertising channels to drive interest and brand loyalty
Develop and execute automated nurture campaigns to guide leads through the sales funnel and drive conversions
Use CRM and marketing automation tools to track lead interactions, segment audiences, and optimize campaign performance
Achieve a specific return on investment (ROI) for paid media campaigns, ensuring that advertising spend is optimized for maximum impact and cost-efficiency.
Track and assess the effectiveness of marketing strategies through key performance indicators (KPIs) and reporting tools
Provide regular, detailed reports on campaign performance, client acquisition, and membership sales, with actionable insights and recommendations for continuous improvement
KEY COMPETENCIES
Above average oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel and PowerPoint
Working experience with creative software: Illustrator, Canva, ChatGPT, Google Workspace
Competency in marketing automation and CRM, preferably Hubspot
Previous marketing experience required
Ability to manage multiple projects while maintaining a positive attitude
Ability to think critically, in order to develop and assess marketing materials
Outstanding organization and administrative skills
Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
Experience with digital platforms, social media and content marketing
QUALIFICATIONS & EDUCATION
Minimum of 5 years of experience in marketing, with a proven track record in driving client acquisition, membership growth, and revenue increase in a similar industry or retail environment
Familiarity with the wellness, tanning, or beauty industry is preferred, with a strong understanding of market trends, consumer behavior, and competitive landscape
Expertise in developing and executing omnichannel marketing strategies, including digital marketing, social media management, email marketing, and content creation
Proficiency in managing lead workflows, creating automated nurture campaigns, and utilizing CRM and marketing automation tools
Strong analytical skills with experience in tracking, measuring, and optimizing marketing performance using key performance indicators (KPIs) and reporting tools
Strong project management skills with the ability to handle multiple tasks and prioritize effectively
Excellent written and verbal communication skills, with the ability to create compelling marketing materials and engage with diverse audiences
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field or equivalent experience
A genuine interest in wellness, beauty, or self-care is desired
Alignment with Slick Rock Tanning & Spa’s mission to enhance clients’ self-esteem and well-being
PHYSICAL REQUIREMENTS
Prolonged periods sitting at a desk and working on a computer
Position may require travel: Up to 10%
Requires ability to occasionally lift up to 25lbs
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Slick Rock recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to admin@ slickrocktanningspa.com. Already a Slick Rock Tanning & Spa candidate? Please connect directly with your recruiter to discuss this opportunity.
Job Type: Full-time
Pay: $55,000-$65,000 per year
Benefits:
401k retirement
Health insurance
Paid time off
Free tanning & spa services
Employee discounts
Professional training & development
Community service opportunities (Habitat for Humanity, 2nd Harvest, Scraps, Blessings Under the Bridge, etc.)
Team events (BBQs, Silverwood, Bloomsday, rock climbing, etc.)
Physical setting:
Office
Travel up to 10%
Schedule:
8 hour shift
Monday to Friday
Weekend availability
Supplemental pay types:
Bonus pay
Ability to commute/relocate:
Spokane Valley, WA to start, will be relocating office to Post Falls, ID within the year: Reliably commute or planning to relocate before starting work (Required)
Title: Marketing Copywriter
Company: IAPP
Location: Portsmouth, NH
