Overview
Marketing Data Analyst 【DA】 Jobs in Richardson, TX at Happy Global
About SweatPals
SweatPals is redefining how fitness communities connect and thrive – the next evolution in how the world works out. We empower social fitness communities with comprehensive tools for promotion, management, and monetization in hundreds of cities across the US. Our mission is to make fitness more social, accessible, and rewarding for everyone. SweatPals is proudly backed by some of the best venture capital firms in the world, including Andreessen Horowitz and Pear VC.
Role Overview
As a Growth Marketing Manager at SweatPals, you’ll drive acquisition, engagement, and retention strategies for both sides of our marketplace. You’ll leverage data-driven approaches to attract fitness enthusiasts and community leaders to the platform, optimize the user journey, and develop scalable growth initiatives that support SweatPals’ expansion goals.
Core Responsibilities
Member Acquisition & Retargeting
Manage and optimize Meta advertising campaigns with a focus on improving member CTR, CAC, and ROAS
Develop testing frameworks for creative, targeting, and messaging
Evaluate and implement new paid channels to efficiently scale user acquisition
Optimize budget allocation based on performance metrics and growth objectives
Host Acquisition & Retention
Design and execute marketing strategies to attract fitness event hosts and community builders
Implement retargeting campaigns, partnership initiatives, and creative acquisition tactics
Collaborate with the GTM team on marketing initiatives that drive host activation
Develop lifecycle marketing programs to maximize host retention and platform adoption
Lifecycle Marketing
Design, manage, and automate comprehensive lifecycle journeys for both hosts and users
Partner with Product teams to optimize onboarding experiences and drive feature adoption
Implement strategies to increase event attendance, user retention, and referrals
Develop targeted communication strategies for different user segments and behaviors
Data Analysis & Experimentation
Analyze funnel metrics to identify growth opportunities and performance bottlenecks
Own landing page optimization through continuous A/B testing
Develop and maintain performance dashboards for key growth metrics
Present data-driven insights and recommendations to leadership team
SEO & Performance Tracking
Oversee SEO strategy with support from in-house and freelance resources
Improve organic visibility for both user acquisition and host discovery
Maintain growth dashboards and track KPIs to guide strategic decision-making
Collaborate with design resources to enhance conversion across key user journeys
Required Qualifications
3+ years of experience in growth marketing, performance marketing, or similar roles
Demonstrated experience managing paid acquisition campaigns and optimizing for performance
Strong analytical skills with experience in data-driven decision making
Proficiency with marketing analytics tools (Google Analytics, Mixpanel, etc.)
Experience with A/B testing and conversion rate optimization
Excellent communication and collaboration skills
Resourceful problem-solving abilities with a bias toward action
Preferred Qualifications
Experience with two-sided marketplaces or community platforms
Background in fitness, wellness, or related industries
Product marketing experience with an understanding of positioning and messaging
Experience with marketing automation and CRM tools
Knowledge of SEO best practices and implementation
What You’ll Learn & Achieve
Growth Strategy & Execution
Master the dynamics of scaling a two-sided marketplace
Develop expertise in community-driven growth models
Learn advanced attribution and marketing effectiveness measurement
Build a comprehensive growth stack for high-velocity scaling
Data & Analysis
Advance your skills in cohort analysis and user behavior modeling
Develop expertise in marketing experiment design and execution
Learn to connect marketing initiatives directly to business outcomes
Master multi-channel attribution and budget optimization
Product & User Insights
Gain deep understanding of fitness community economics
Learn to translate user feedback into effective marketing messaging
Develop expertise in behavior-triggered marketing automation
Build skills in user journey optimization and experience design
Marketing Leadership
Drive cross-functional initiatives with product and community teams
Present compelling data stories that influence company strategy
Build and lead campaigns with measurable business impact
Develop frameworks for efficient marketing resource allocation
Impact & Growth Opportunities
Shape the growth trajectory of a rapidly expanding fitness technology platform
Build scalable marketing systems from the ground up
Connect people with life-changing fitness communities
Develop expertise at the intersection of community, fitness, and technology
Location
Preferably Austin, TX for in-person collaboration, but open to remote for the right candidate.
Compensation
Base salary: $94,000 – $114,000 depending on experience
Performance-based bonus structure
Equity package included
Full benefits package
Benefits & Perks
Competitive salary and equity package
Comprehensive health, dental, and vision insurance
Flexible PTO policy
Remote-friendly work environment
Professional development budget
Free access to SweatPals partner communities
Wellness stipend for fitness activities
Our Culture – How We Train Together
At SweatPals, we believe kindness is strength—to hosts, users, and teammates alike.
We take the lead, no matter our titles, and we’re not afraid to roll up our sleeves and get things done.
Startups are a marathon with sprints—so we embrace the adventure, adapt quickly, and enjoy the ride.
We celebrate diversity of background and thought—we don’t all think alike, and that’s what makes us strong. We ask questions, challenge ideas, and push each other to be better.
Join us in revolutionizing how fitness communities grow and thrive. At SweatPals, you’ll work with passionate people, solve interesting challenges, and make a real impact on the future of social fitness.
SweatPals is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Compensation Range: $94K – $114K
Title: Marketing Data Analyst 【DA】
Company: Happy Global
Location: Richardson, TX
