Overview
Marketing & Design Specialist Jobs in Mississauga, Ontario, Canada at Rashmi’s Bakery
About Us
Rashmi’s Bakery is a family-owned bakery specializing in custom cakes and baked goods that are free from eggs and nuts, with additional options for vegan and gluten-free diets. With two storefront locations and a growing online presence, we are committed to delivering high-quality products and exceptional customer experiences.
Position Overview
We’re looking for an experiencedMarketing & Design Specialistwho can combine creativity with data-driven strategies to showcase our bakery’s unique offerings. This role requiresreal-life experienceandproven results— we want someone who’s not just familiar with the tactics, but has successfullyimplementedandoptimizedthem in a professional setting. You’ll lead our marketing efforts across various digital platforms, craft compelling visual materials, and drive our CRM initiatives to attract new customers and retain existing ones.
In addition to a competitive base salary, this position offers an annual performance-based bonus, rewarding you for delivering measurable results and contributing to the success of our bakery.
Key Responsibilities
1.
Website Management & Optimization
Oversee website design and user experience, ensuring a visually appealing and mobile-responsive interface.
Update and optimize product listings, blog posts, and on-page SEO to drive online traffic.
Demonstrate proven success in improving site performance andcustomer engagement.
2.
Email Marketing & CRM
Develop effective email campaigns using automation tools (e.g., Mailchimp, Constant Contact) to nurture leads and grow our customer base.
Manage segmentation and personalization strategies to increase open and click-through rates.
Utilize CRM platforms (e.g., Hub Spot, Salesforce, Zoho) to streamline customer data, track interactions, and create successful loyalty programs.
Showcase past experience in achieving measurable improvements in email ROI andcustomer retention.
3.
Social Media & Digital Advertising
Plan, create, and schedule engaging social media content across platforms like Instagram, Facebook, Tik Tok, and Pinterest.
Manage paid advertising campaigns (Facebook Ads, Instagram Ads, Google Ads), optimizing for a high return on ad spend.
Demonstrate a track record of growing audiences and driving sales through targeted campaigns.
4.
Branding & Graphic Design
Maintain and refine a consistent brand identity using design tools (e.g., Figma, Adobe Photoshop, Illustrator, Canva).
Design promotional materials, social media graphics, email templates, and packaging.
Provide examples of previous design projects that successfully increased brandrecognitionand sales.
5.
Product Photography & Styling
Capture high-quality images of bakery products (cakes, pastries, desserts) for use on the website, social media, and print materials.
Demonstrate an understanding of basic styling techniques (e.g., lighting, props, composition) to highlight the textures and appeal of baked goods.
Show examples of past product photography work (a portfolio or social media presence) that has directly contributed to increased sales or brandrecognition.
6.
Customer Journey & User Experience
Map out and optimize the end-to-end customer journey, from initial discovery to repeat purchases.
Implement improvements based on analytics and customer feedback to boost conversions.
Highlight real-world cases where you optimized the user journey to achieve tangible results.
7.
Analytics & Data In…
Title: Marketing & Design Specialist
Company: Rashmi’s Bakery
Location: Mississauga, Ontario, Canada
Category: Marketing / Advertising / PR
