Marketing/Digital Ads Specialist

Overview

Marketing/Digital Ads Specialist Jobs in Dubai, UAE/Dubai at Chemist Warehouse UAE

Position: Marketing / Digital Ads Specialist

We are seeking a

results-driven

Marketing/Digital Ads Specialist to oversee the creation, management, and

optimization

of paid advertising campaigns for our eCommerce platform. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and tools to drive traffic, enhance

customer engagement

, and boost conversions

Key Responsibilities:

Plan, execute, and optimize paid advertising campaigns across platforms, including Google Ads, Facebook, Instagram, Tik Tok, and other relevant channels. Develop strategies to achieve key performance indicators (KPIs) such as ROI, ROAS, CPA, and CTR. Actively drive trade, review & provide performance reporting to management.  Campaign Management Create and manage ad campaigns, including keyword research, audience targeting, bid adjustments, and ad copywriting.

Implement A/B testing for creative, copy, and audience segments to improve campaign performance. Monitor budgets and adjust bids to maximize ad performance.  Performance Analysis Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, or similar) to track campaign performance and generate actionable insights. Prepare detailed reports on campaign outcomes, highlighting successes, areas for improvement, and recommendations for future strategies. Work closely with the design team to develop high-quality, engaging ad creatives.

Collaborate with the eCommerce and product teams to ensure campaigns align with overall business goals and promotions.  Market and Trend Research Stay updated on the latest eCommerce and digital marketing trends, tools, and best practices. Research competitors’ strategies to identify opportunities for differentiation.  SEO and Retargeting Coordinate paid efforts with organic strategies, including SEO and content marketing. Develop retargeting campaigns to re-engage customers and recover abandoned carts.

Required Qualifications:

Education

 Bachelor’s degree in marketing, Business Administration, or a related field.  Experience 3+ years of experience in digital advertising, preferably within an eCommerce environment.

Proven track record

of managing successful paid campaigns with measurable results.  Technical Skills Proficiency in Google Ads, Facebook Business Manager, and other digital advertising platforms. Familiarity with Google Analytics, Tag Manager, and conversion tracking tools. Basic knowledge of SEO and eCommerce platforms (e.g., Shopify, Woo Commerce).  

Soft Skills Strong analytical and

problem-solving

abilities. Excellent

communication

and copywriting skills. Highly organized with the ability to manage multiple campaigns simultaneously.

Note:

Due to high volume of applicants, only shortlisted candidates will be contacted.  #J-18808-Ljbffr

Title: Marketing/Digital Ads Specialist

Company: Chemist Warehouse UAE

Location: Dubai, UAE/Dubai

Category: Marketing / Advertising / PR (Digital Marketing, Social Media Marketing, SEO, Ecommerce)