Overview
Marketing Director Jobs in Canton, OH at Louisville Gardens
We are seeking an enthusiastic, strategic, and highly organized Director, Event Marketing to produce sales & marketing VIP events, national conferences, and webinars from conception through completion. Our ideal candidate will have experience collaborating with C-suite employees and customers, be able to develop effective strategies and execute memorable, results-driven events (in-person and virtual) that meet the intended goals from lead generation to brand awareness. They must be able to work well within time and budget constraints, yet still bring a highly creative flair to deliver superb experiences to event and tradeshow attendees. We need an organized, results-focused individual who has excellent verbal and written communication skills, remains calm under pressure, and is good at solving problems. If you have a track record of executing events with business impact, we’d love to meet you!
In This Role You Will:
Work with senior sales leadership and marketing teams to align event and tradeshow programs with overall business goals
Research, identify, and recommend appropriate event opportunities, bringing your understanding of the market and event program best practices
Ensure internal clients (sales, marketing, and executive teams) are kept abreast of overall program deliverables, as well as the details of all phases of the event, including goal setting and pre- and post-event activities
Identify and recommend ways to increase brand awareness, delight event attendees, and contribute to an exceptional event experience
Oversee all tradeshows logistics, including booking booth and meeting space, managing the registration process, coordinating, packing, and sending exhibition material from the warehouse and returning exhibition materials to the warehouse
Lead the strategic planning of event promotional marketing campaigns and project management of the execution
Source and negotiate contracts with vendors and suppliers. Work with vendors (e.g. exhibit house, printers, etc.) to ensure timely, cost-effective, seamless execution
Maintain show and staff schedules, project checklists, and processes through exhibit management templates
Travel to and support onsite execution and management of key events, including show set-up and take-down, decision-making to resolve issues, and serving as the overall hub of the onsite events team
Track expenses and assist in complete financial reconciliation
Ensure accurate processing of show leads in Marketo and distribution to sales team members
Provide clear, well-written ROI and impact reports understanding event contribution to sales leads and prospect/client engagement
Maintain program budgets, reporting, and ROI metrics
Core Competencies for Success:
Expert planning, managing, and coordination skills
Creativity to produce memorable experiences to drive the best outcomes
Strong written, presentation, and verbal skills to showcase the event and tradeshow program to internal stakeholders
Ability to take decisive action to remedy onsite issues and minimize negative impact
Ability to work under pressure and deadlines
Outstanding project management, communication, and negotiation skills
Credentials and Experience:
Minimum 8 years of experience in event planning and marketing at a corporate/executive level, with a strong track record of managing end-to-end event execution.
Deep understanding of the B2B SaaS and/or Education markets, with experience tailoring events to these industries.
Proven leadership experience, including managing internal teams and external vendors to ensure seamless event execution.
Strong project management skills, with the ability to oversee multiple, complex projects independently while ensuring deadlines, budgets, and objectives are met.
Proficiency in MS Office and project management tools (e.g., Asana, Trello, Monday.com) to track and coordinate event deliverables.
BSc/BA in PR, Marketing, Hospitality Management, or a related field preferred.
Industry certifications such as CTSM, CME, CMP, or CEM are a plus.
Travel up to 30% (seasonal, depending on event schedules).
Legal right to work in the United States
This role will sit in our Charlotte HQs with a hybrid work schedule.
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At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today’s world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students’ natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Career Development Ownership – Be the driver of your success!
Continuing Education AND Tuition Reimbursement Programs
Mentorship program and collaboration with veteran leaders
Constant opportunities for cross-functional training and skill building
Uncapped career growth
Team Member Wellness – When you feel great, you do great work!
Leave for life’s moments including 7 recognized holidays
Take PTO without the vacation guilt
Up to 12 weeks of Paid Parental Leave
Annual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
Title: Marketing Director
Company: Louisville Gardens
Location: Canton, OH
