Overview
Marketing Director Jobs in San Diego, CA at Playbook Media
Contract type
Freelance
Location
San Francisco, California
Specialty
Marketing
Salary
$35-$40/hourly
Remote
No
Reference
482859
Contact name
Michelle Choi
Job description
Job Title: Marketing Associate
Location: San Francisco, CA- hybrid schedule (up to 4 days a week onsite)
Pay Rate: $35-$40/hourly
Duration: Contract to start w/ potential to turn into a FT role
Responsibilities:
Design digital and print marketing materials for social media channels, marketing events and activations.
Create and update website content and manage website vendor to implement SEO strategy.
Launch bi-monthly email marketing campaigns and ad-hoc one-off alerts.
Create advertising materials, generating ideas for adverts and campaigns.
SOCIAL MEDIA
Manage all social media platforms
Develop social media strategies.
Design Facebook, Instagram, TikTok, and LinkedIn and other platform’s posts.
Develop and execute social media campaigns.
Find and hire influencers who can promote your posts.
Post quality content that engages the reader and markets the various businesses in the district.
WEBSITE
Maintain and update website content to reflect accurate member and stakeholder information in Salesforce to promote changes and promotions.
Collaborate with the website vendor to optimize content for search engine performance, monitor site performance, and promptly communicate any issues to ensure a seamless user experience.
DIGITAL MARKETING CAMPAIGN
Plan and execute marketing campaigns by creating and updating landing pages to drive traffic and conversions.
Design, draft, and distribute high-impact newsletters for members, consumers, and brokers, including regular updates and one-off alerts.
ADVERTISING AND PRINT
Identify and evaluate advertising opportunities to maximize program visibility and reach.
Draft and manage advertising contracts, ensuring alignment with organizational goals, budget, and compliance.
Develop and design compelling advertising assets to support programming initiatives.
PUBLIC RELATIONS
Create press releases and media alerts to highlight newsworthy moments, events, and seasonal campaigns.
Draft official quotes, statements, and talking points on behalf of Chief Executive Officer for media and public communications.
SPONSORSHIPS
Collaborate with the sponsorship consultant to identify and secure potential sponsorship leads.
Align sponsorship opportunities with organizational goals and match them with
appropriate partners.
QUALIFICATIONS
Bachelor’s Degree in related field to art/design, marketing, political science, or urban planning (recent college graduates are encouraged to apply).
At least 2 years of marketing (consumer or business) related experience including website and social media oversight.
Advanced skills in the Microsoft Office Suite required (Word, Excel, Outlook, and PowerPoint)
Experience with CRM databases (Salesforce), Adobe Suite, Canva, and other graphic design software.
Excellent written communication skills, including social media and website copy.
Photography and/or graphic design experience
Experience with website management and social media
Recruiter
Michelle Choi
Title: Marketing Director
Company: Playbook Media
Location: San Diego, CA
