Overview
Marketing Director Jobs in Bangalore, Karnataka, India at Best Infosystems Ltd.
Director of Marketing –  City,
-Time
Position:Director of Marketing – India
Location:Bhartiya City, Bangalore
Job Type:Full-Time
Job Description:
Who We Need:
Focused on creating value by driving exceptional performance.
To enable the business to exploit its potential and to lead the company successfully through this next phase of growth, we are seeking a strong Director of Marketing in Bangalore, India.
We are looking for an enthusiastic leader who will not only drive our regional marketing strategy, but also providestrategic leadershipand leverage analytics to increase the brand value.
This is a fundamental role responsible for theleadership, strategy, growth and return on investment of our regional India Marketing team.
We have 6 key audiences across 3 categories that we serve:
1. Customers + prospects
2. Employees + prospects
3. Consultants + prospects
Core Competencies:
1.Brand Awareness& Strategy:
o Develop and implement a comprehensive regional brand strategy to increase visibility and establish as a market leader and employer of choice in the digital engineering services space.
o Oversee and refine brand messaging across all regional channels to ensure consistency, differentiation, and alignment with customer & jobseeker needs.
2. Demand Generation:
o Lead demand generation efforts to drive lead acquisition, conversion, and retention strategies across both inbound and outbound channels in India.
o Collaborate with the sales and business development teams to optimize lead funnels, ensure alignment between marketing and sales objectives and track ROI.
3. Lead Generation & Campaigns:
o Develop, execute, and optimize lead generation campaigns to support business development goals.
o Oversee digital marketing initiatives including SEO, SEM, email marketing, and content marketing to drive qualified leads and increase conversion rates.
o Manage marketing automation tools and lead nurturing systems to ensure sustained engagement with prospects.
4.Team Growth& Development:
o Build, scale, and mentor a high-performing marketing team, ensuring alignment with business objectives and growth targets.
o Provide coaching andprofessional development opportunitiesfor team members to enhance their skills and productivity.
5. Cross Departmental
Collaboration:
o Act as a liaison between marketing, sales, client engagement, recruiting and People Operations teams to ensure campaigns and initiatives are executed effectively.
o Collaborate with internal stakeholders to understand business priorities and adjust marketing strategies to support organizational sales and recruiting goals.
6. Campaign Execution &Resource Management:
o Manage the execution of high-impact marketing campaigns, ensuring properresource allocation, timelines, andcross-functional collaboration.
o Ensure adequate bandwidth for mission-critical campaigns and business development objectives, optimizingresource allocationto meet timelines.
7. Performance Analysis & Reporting:
o Define and track key performance indicators (KPIs) for marketing initiatives and provide regular updates tosenior managementon campaign effectiveness.
o Utilize data and insights to refine strategies, improve campaign performance, and optimize ROI for each tactic.
Experience & attributes:
• 6+ years of Marketingleadershipexperience in IT products or services (solutions and staffing), with aproven track recordof success in driving demand generation, lead…
Title: Marketing Director
Company: Best Infosystems Ltd.
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, Management
