Overview
Marketing Director Jobs in Manchester, England, UK at Ulike Global
About the Ulike  Ulike Group is a leading international brand in the at-home high-end beauty device sector, offering consumers a safe, effective and convenient self-care experience that replicates the beauty salon nded in 2013. We have been at the forefront of technology
innovation
for over a decade.
Position Overview
The UK Marketing Director is responsible for spearheading the company’s efforts to build and expand its presence in the UK market through
innovative
advertising, strategic collaborations with KOLs, and
impactful
social media campaigns. This executive-level role focuses on driving
brand awareness
, engaging target audiences, and leveraging digital platforms to grow market share and revenue.
Key Responsibilities
1.KOL Strategy and Management Identify, recruit, and nurture partnerships with influential KOLs, beauty influencers, and industry experts across Europe. Develop and implement a comprehensive KOL strategy to promote the company’s products, ensuring alignment with brand values and goals. Oversee
collaboration
campaigns, including content creation, product reviews, live demos, and event participation. Monitor KOL performance metrics to assess ROI and optimize future partnerships.
2.Social Media and Digital Marketing Lead the development of a robust social media strategy to amplify the company’s brand presence on platforms like Instagram, Tik Tok, You Tube, and Facebook. Work with creative and marketing teams to design engaging, localized content tailored to
diverse
European audiences. Oversee paid social media campaigns, ensuring efficient use of budgets and maximum reach. Monitor social media trends, audience engagement, and competitor activity to keep the company at the forefront of digital
innovation
.
3.Advertising and Brand Campaigns Develop and execute
innovative
advertising campaigns that resonate with the European market, utilizing both digital and traditional channels. Collaborate with creative agencies to produce high-quality assets, including videos, visuals, and written content. Align campaigns with seasonal trends, product launches, and local market preferences. Track and analyze campaign performance, providing insights and recommendations for
continuous improvement
.
4.Market Research and Consumer Insights Conduct research to understand European consumer behavior, beauty trends, and competitor activities. Use data-driven insights to tailor messaging, content, and campaigns to effectively reach target demographics. Stay updated on emerging platforms and technologies to maintain a competitive edge in the digital landscape.
5.
Team Leadership
and
Collaboration
Build and manage a high-performing regional team specializing in social media, influencer marketing, and digital advertising. Collaborate with global marketing teams to align European initiatives with the company’s overall brand strategy. Provide training and mentorship to team members, fostering creativity and
innovation
.
6.Event and Campaign Execution Lead the organization of product launches, influencer events, and beauty expos to enhance brand visibility. Coordinate with KOLs to ensure maximum exposure during events and campaigns. Integrate online and offline marketing efforts to create a seamless
consumer experience
.
7.Compliance and Localization Ensure all social media, advertising, and influencer collaborations comply with European…
Title: Marketing Director
Company: Ulike Global
Location: Manchester, England, UK
Category: Marketing / Advertising / PR
