Overview
Marketing Director Jobs in Lake Havasu City, Arizona, USA at Havasu Landing Casino
INDIAN PREFERENCE POLICY:
Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472)
MARKETING DIRECTOR JOB DESCRIPTION
HAVASU LANDING CASINO
DEPARTMENT: PLAYERS CLUB
REPORTS TO: CASINO GENERAL MANAGER
FLSA: EXEMPT
QUALIFICATIONS:
Must be 21 years or older
Must qualify for gaming license
Must pass a pre-employment drug test
Cannot be convicted of a felony
High School diploma or GED equivalent is required
Bachelor’s degree in marketing or related field preferred or an equivalent amount of work experience, formaleducation, and training
5 years of experience in casino marketing; additional relatededucationor experience may be substituted
Digital and social media campaign experience preferred
Two years of supervisory experience required
At least one year of high-level customer service or sales experience required
Prior experience in the Gaming industry strongly preferred
Prior experience in Tribal Gaming preferred
Excellent interpersonal skills with the ability to communicate effectively, orally and in writing, with guests and other team members
Strong social media skills across multiple platforms and proven ability to adapt to changing digital media
Computer experience essential, including all windows applications
Must be proficient with MS Office
Strong organization and administration skills required
Knowledge and experience with web development and social media marketing
Experience with direct mail marketing and use of database analytics
Experience with photo shoots and video production
Ability to work as part of a team to achieve departmental and company objectives
Ability to work without supervision, to organize and track multiple projects with large amounts of detail necessary
Ability to work under pressure situations with deadlines with a friendly, approachable and customerservice-orienteddemeanor
DUTIES AND RESPONSIBILITES:
Responsible for the direction and management of the following operations:
Marketing, Special Events, Promotions, Players Club and Player Development
Develop and maintain a customer base primarily consisting of slot players
Organize and coordinate with outside vendors for entertainment, promotions, and events
Create media plan; develop media budget and monitor related expenditures. Develop and maintain forecasting, budgeting, and variances reports
Develop and execute tourism/marketing activities such as collateral, print, broadcast, billboards, social media, online advertising and external marketing and tourism communications
Provide strategic direction to support and facilitate the development and implementation of marketing plans
Generate creative concepts and participate in marketing related activities that generate additional revenue
Monitor deadlines and act as liaison between ad agencies, printers, and graphic designers
Review and approve copy for all marketing mediums and collateral ensuring consistent branding
Assist in writing and developing direct mail pieces, in-house flyers, vouchers, and coupons
Coordinate web site management and email promotions
Assist in website content, mobile app content as needed
Act as liaison between all departments pertaining to internal marketing collateral needs
Development of various tourism and group sales related campaigns to attract out-of-town visitors
Attract and work with travel writers to ensure…
Title: Marketing Director
Company: Havasu Landing Casino
Location: Lake Havasu City, Arizona, USA
Category: Marketing / Advertising / PR, Entertainment & Gaming
