Overview
Marketing Director Jobs in Darien, Connecticut, USA at The Gardener’s Center and Florist
Position: Â Marketing and Experience Director
Position:Marketing & Experience Director
Location:Darien, CT (On-site)
Note:
This is an on-site position in Darien, CT. We seek candidates who are ready to bring their creative energy to the office daily.Remote workwill not be considered for this role. If you’re not located near Fairfield County, CT, or are unwilling to relocate promptly, please do not apply.
Company Overview
We’re a thriving, independent garden center cultivating joy and connection through gardening. Our mission blends genuine customer relationships withinnovativeretail experiences. By combining the beauty of plants with creativity and fun, we aim to inspire adiverse communityof plant lovers, from beginners to seasoned gardeners. If you’re ready to grow with us and thrive in afast-paced,hands-onenvironment, we’d love to meet you!
Job Description
Are you ready to connect people with experiences that inspire joy and creativity? As our Marketing & Experience Director, you’ll drive and execute a bold omnichannel marketing strategy that seamlessly integrates our digital presence with the magic of our in-store offerings.
From digital campaigns to in-store promotions, you’ll create meaningful customer connections and ensure our brand shines across all platforms. Thishands-onrole blends strategy with action—you’ll craft creative campaigns, lead engaging events, and directly shape the customer experience.
Your role will include:
Designing vibrant email, SMS, and social media campaigns.
Developing in-store displays and promotions that captivate customers.
Brainstorming and executing events and workshops that bring our brand to life.
Tracking campaign performance and refining strategies for even greater success.
We’re not just selling products—we’re building a passionate gardening community. Whether it’s creating holiday workshops, snapping photos of new arrivals, or analyzing data, your work will inspire customers and grow our garden center’s impact.
Key Responsibilities:
Develop Omnichannel Campaigns:Lead omnichannel marketing campaigns across social media, email, SMS, and in-store promotions to keep our brand fresh and engaging.
Marketing Calendar Oversight:Coordinate the marketing calendar for efficient campaign rollouts and ensure a balanced mix of digital and in-store experiences.
Product Launches:Collaborate with the team to select products and create compelling content that aligns with our brand and drives customer demand.
Budget Management & Trend Research:Manage marketing budgets effectively and stay informed on industry trends to developinnovativestrategies.
Fulfillment Coordination:Oversee the in-store pickup experience for pre-ordered products, ensuring a smooth process that encourages repeat visits and engagement.
Brand Voice Management:Ensure consistency across all marketing channels, from digital copy to in-store signage.
Customer Engagement:Cultivate customer connections through social media, in-store events, and digital platforms, gathering feedback to improve offerings.
Content Creation:Lead content creation for social media, email, SMS campaigns, and website updates, building community and driving sales through storytelling.
Campaign Analysis:Track and analyze the success of marketing campaigns, using data to refine strategies for greater results.
EventLeadership:Brainstorm and execute in-store events that engage customers, boost foot traffic, and showcase our products.
Qualific…
Title: Marketing Director
Company: The Gardener’s Center and Florist
Location: Darien, Connecticut, USA
Category: Marketing / Advertising / PR
