Overview
Marketing Events Specialist Jobs in Fremont, CA at ASUS Computer International
As the #1 4K UHD projection brand worldwide, Optoma Technology, Inc. is a leading manufacturer of award-winning display products, including interactive flat panels and direct view LED displays and business and home entertainment projectors for consumers, businesses, education, professional audio/video and the retail market.
With our top rated technologies, superior customer service driving customers back to us year after year, and a talented team dedicated toward delivering our customers with an uncompromising, high quality, audio and visual experience, Optoma is poised to bring new levels of solutions to our clients. We are seeking smart, creative and passionate individuals who share the same insatiable drive we do to join us in bringing innovative products and integrated technology solutions to market. It’s a great time to join Optoma!
Headquartered in Silicon Valley, Optoma Technology, Inc. is a subsidiary of Coretronic Corporation.
www.optomausa.com
JOB TITLE: B2B Marketing Manager
Position Summary:
A great opportunity to work on a collaborative team reporting into the Head of Marketing Communications.. This position will focus on delivering end-to-end marketing materials that contribute to the B2B channel and revenue growth initiatives for Optoma. This position will develop, coordinate and execute product launch materials and customer assets to advance the Optoma brand and its products through unique design concepts, flawless delivery, and overall project management. Collaborating with internal and external stakeholders, this person must understand the necessary requirements essential to developing a plan from concept through execution and follow up.
Responsibilities:
Own the role of B2B marketing and communications subject matter expert
Lead product launch process for B2B products in U.S., Canada and Latin Regions; partner with product management and sales for go-to-market strategy and deliverables monthly.
Manage customer activities, including e-blasts, flyers, and web site content, and deliver materials accordingly.
Evaluate metrics from customer marketing activities including digital and social.
Working with our graphic designer, develop and manager channel content including copywriting, messaging, e-blast copy, case studies, product and promotional flyers, spec sheets, print and digital Ads, newsletters, etc.,
Digital Marketing – manage Mailchimp lists and e-blast content
Web site – Responsible for all B2B products, banners and copy on the web sites and manage the CMS.
Strong copy writing skills to deliver key marketing messages to customers and end users in materials and on websites.
Manage customer incentive Optoma rewards program with outside vendor.
Partner with sales to develop and deliver channel tools and marketing programs.
Partner with Product Marketing Teams to deliver accurate specs and materials.
Support trade show preparation & event strategy for the B2B channel, including the InfoComm and regional trade shows.
Qualifications:
3-5 years of experience creating and executing B2B marketing activities and materials in the form of sales driven, integrated programs.
Bachelor’s degree required
Must have a broad understanding across multiple marketing disciplines with a strong attention to detail and deep understanding of marketing B2B products through channel partners. Education vertical background is a plus.
Detailed oriented and organized
Proficient in InDesign, Adobe, PowerPoint, MS Office
Track record of creating and delivering fully integrated, measurable marketing programs
Experience working closely with sales organizations
Experience marketing electronics or high-tech products preferred
Strong design, copywriting and editing skills preferred
Excellent communicator: verbal and written
10% travel required
Title: Marketing Events Specialist
Company: ASUS Computer International
Location: Fremont, CA
