Overview
Marketing & Events Specialist Jobs in Houston, TX at Impact Partners Financial
Summary/objective
The Marketing & Events Specialist is responsible for planning, coordinating, and executing events and marketing initiatives that align with organizational goals. This role includes logistical coordination, promotional efforts, and administrative support to enhance brand visibility, engage target audiences, and generate leads. The specialist also ensures all communications and campaigns reflect the company’s brand standards and values.
Essential functions
Event Planning and Coordination
Event Preparation:
Develop creative event concepts and themes aligned with company objectives.
Coordinate logistics, including venue selection, vendor management, catering, and audiovisual equipment.
Set up, manage, and tear down events, ensuring smooth execution.
Build and manage event rosters using CRM.
Oversee event-day tasks, including food orders, name tags, and attendee coordination.
Assign tasks to team members and ensure accountability during events.
Post-Event Follow-Up:
Track and analyze event performance, including attendance, engagement, and ROI metrics.
Ensure follow-up communications with attendees and leads post-event.
Record seminars and workshops for repurposing as webinars or training materials.
Marketing Strategy and Implementation
Campaign Development:
Assist with digital and traditional marketing campaigns, including email and social media.
Asist with creating promotional materials, such as flyers, social media posts, and email templates.
Assist with social media accounts, including content creation, scheduling, and performance tracking.
Content & Brand Management:
Assist with content writing, script development, and presentation creation.
Design graphics and branding materials in compliance with company standards.
Submit marketing materials to Compliance for review and approval.
Engagement Tools:
Send mass text and email campaigns to engage prospects and clients.
Utilize tools to manage and schedule client and internal meetings.
Scrub mail and digital contact lists for targeted campaigns.
Administrative Support
Data Management:
Update and maintain client and event information in CRM, including list pulls, data entry, and cleanup.
Request, submit, and manage invoices and receipts for marketing and event activities.
Internal Coordination:
Manage calendars, ensuring vacations, conferences, and other commitments are reflected.
Coordinate cluster rotations and support scheduling needs.
Reporting:
Track metrics related to marketing and event ROI, and prepare detailed reports for review.
Analyze and refine campaigns based on performance data.
Additional Responsibilities
Coordinate Impact Cares community relations events.
Attend networking and public relations events to build brand visibility.
Assist in securing speaking engagements for the CEO and Advisors.
Collaborate with digital vendors and attend relevant training sessions to enhance expertise.
Competencies
Office 365 – Word, Excel, Power point
Problem solving skills
Reading comprehension
Understanding and taking direction
Time management
Displaying professionalism and tidiness during work
Physical demands
Repetitive use of arms, hands, and fingers
Prolonged periods sitting at a desk and working on a computer
Able to work 8 hours per day, 35-40 hours per week, overtime as required.
Must be able to lift up to 15 pounds at a time.
Required Skills/Abilities
Excellent verbal and written communication skills
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail
Ability to function well in a high-paced environment
Ability to work independently
Preferred education and experience
High school diploma or equivalent
Additional eligibility requirements
Current valid government issued ID
Ability to work evening events and a few Saturday morning events per quarter.
Job Type: Full-time
Pay: $60,000.00 – $70,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Professional development assistance
Vision insurance
Ability to Commute:
Houston, TX 77034 (Preferred)
Ability to Relocate:
Houston, TX 77034: Relocate before starting work (Preferred)
Work Location: In person
Title: Marketing & Events Specialist
Company: Impact Partners Financial
Location: Houston, TX
