Overview
Marketing & Events Specialist Jobs in Columbia, SC at BOMAG AMERICAS INC
Description:
Position overview:
The Marketing & Events Specialist is responsible for the planning, execution, and coordination of all logistics for external marketing events, including trade shows and customer events.
Essential duties:
Plan, execute, and coordinate all logistics for marketing events, including trade shows and customer events.
Coordinate with vendors, suppliers, and internal teams to ensure smooth event operations.
Monitor industry trends, competitor activities, and emerging event technology to suggest innovative ideas and enhance customer experiences.
Maintain and update inventory of trade show booth assets with external vendor.
Continually seek new campaigns and marketing material ideas and provide recommendations to marketing leadership.
Positively promote the name, image, and reputation of BOMAG within the customer base as well as internally with employees and vendors in conformity with established guidelines.
Develop and produce trade show materials for special promotions, including pop-up banners, campaign signage and other graphics as needed.
Organize and track lead gathering campaigns during trade shows and events and then execute follow-up email campaigns to nurture leads.
Write and maintain a detailed and robust SOP for correct execution of BOMAG Americas trade shows.
Contribute to existing programs while assisting with developing new initiatives aligned with company goals and brand strategy within the BOMAG Americas region.
Travel 25-30% (during tradeshow season).
Performs other duties as assigned.
Requirements:
Required skills:
Must be an organized multitasker and be able to handle many diverse projects simultaneously and meet tight deadlines.
Excellent presentation skills
Exceptional time management and organizational skills
A keen eye for details
Required experience:
A degree in marketing, event planning, communications or business is preferred with a minimum of 3 years’ experience in marketing and event coordination.
Sound knowledge of marketing tools, techniques, and best practices
Experience of organizing marketing campaigns
Experience with web analytics tools and MS Excel, MS PowerPoint, and other MS Office programs
Experience with Adobe Creative Suite and basic graphic skills
Title: Marketing & Events Specialist
Company: BOMAG AMERICAS INC
Location: Columbia, SC
