Overview
Marketing Executive Jobs in Jurong East, West Region, Singapore at Vinda SEA
Title: Marketing Executive
Company: Vinda SEA
Location: Jurong East, West Region, Singapore
Position Summary
TheMarketing Executiveis responsible in supporting the implementation and execution of approved marketing plans and activities in achieving the company’s business and brands’ objectives. The incumbent will be an integral member of the Marketing Department, working closely with the Marketing and Sales teams, and cross-functional teams like supply chain and finance etc.
You will play an important role to:
1. Brand Marketing
Develop and deliver effective marketing campaigns to increase brand awareness
Liaise with agencies and partners, to lead the development of content, materials and the execution of campaigns and activation such as – Media and digital marketing (website, search, social networks, eCommerce, mobile, email marketing), PR and KOL marketing, Events, Sampling, Consumer relationship management – recruitment, retention and loyalty
Assist the Marketing teams with annual marketing plan, 360 plan inclusive of communication strategies and plan
2. Channel and Shopper Marketing
Manage and champion the development of content, materials and execution of campaigns and plans
Liaise with agencies and partners for channel and shopper marketing programme and activations
Collaborate with Sales and engage in market research, to provide regular channel insights, shoppers trend, market pricing, promotion effectiveness, to provide recommendations to the brand strategies and promotional plans
3. Reporting and Administration
Monthly reports, post evaluation and learnings of brand activities and campaigns
Competitive analysis which includes monitor, review, analyze competitors’ activities such as pricing, communications, launches, marketing activities and market share
Processing bills, A&P tracking and maintaining the budget while continuously aiming for improved efficiencies and cost savings for effective spending
Support department administrative requirements
To be successful in this role, you will need to have:
Degree in Marketing, Business Administration, Commerce, or related discipline
At least 1 – 2 years of FMCG Marketing &/or Consumer/Trade Marketing experience
Well-informed on the latest FMCG / Sales / Marketing best practices
Adaptable to changes in a fast-paced, multi-tasking and highly dynamic work environment
Proactive in generating new ideas, with a passion to drive improvements and support change
Strong problem-solving skills with the ability to work independently, meticulous and resourceful
Analytical mind to be able to draw co-relations and trends from data
Excellent interpersonal, written and communication skills (both English and Mandarin)
