Overview
Marketing executive/supply chain management chief marketing officer Jobs in Palo Alto, California, USA at SAP
Position: Marketing executive / sap supply chain management chief marketing officer
We help the world run better. At SAP, we enable you to bring out your best. Our
company culture
is focused on
collaboration
and a shared passion to help the world run better. We offer a highly
collaborative
, caring
team environment
with a strong focus on
learning and development
,
recognition
for your individual contributions, and a variety of benefit options for you to choose from.
SAP is a leading and fast-growing player in the Supply Chain Management software market, dedicated to providing an end-to-end portfolio of Line of Business (LoB) solutions that enable Chief Supply Chain- and Chief Operations Managers to run highly resilient supply chains. We are seeking a visionary and experienced Chief Marketing Officer (CMO) (m/f/d) to lead our product marketing efforts and drive
brand awareness
, thought
leadership
, pipeline generation, customer acquisition, commercialization, and ultimately revenue and adoption growth within the supply chain management sector.
What your Organization will do:
• Strategic Marketing
Leadership
:
Develop and execute a comprehensive marketing and product strategy aligned with the company’s overall business objectives. Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes.
• Event Strategy Development:
Develop and execute comprehensive event strategies that drive
brand awareness
,
customer engagement
, and business growth. Plan, coordinate, and manage a
diverse
range of events.
• Brand Management:
Build and maintain a strong brand identity and positioning for Supply Chain Management. Manage brand reputation and crisis communications.
• Demand and Pipeline Generation:
Develop and implement effective demand generation strategies, including content marketing, e-mail marketing, social media marketing, and paid advertising.
• Content Marketing:
Work closely with product and engineering teams to launch new products and features. Create high-quality product marketing materials.
• Customer Marketing:
Build strong relationships with strategic customers and foster
customer loyalty
.
• Organizational
Leadership
:
Lead and mentor a high-performing marketing organization. Foster a culture of
innovation and creativity
within the marketing team.
•
Cross-FunctionalCollaboration:
Collaborate with product, engineering, and design teams to align marketing efforts with product development and customer needs.
What you bring:
Extensive experience in marketing
leadership roles
, preferably within the supply chain or logistics industry with a
proven track record
of success in technology marketing
leadership roles
. Strong understanding of digital marketing strategies, channels and tools. Excellent
leadership
and team management skills. Strong
analytical skills
and
data-driven decision-making
abilities. MBA or equivalent degree preferred. Typically requires 15+ years of experience in technology marketing, with a significant portion in supply chain or related industries.
Meet your team:
You will lead an international team of experienced product marketing managers and senior…
Title: Marketing executive/supply chain management chief marketing officer
Company: SAP
Location: Palo Alto, California, USA
Category: Marketing / Advertising / PR, Management
