Overview
Marketing Generalist Jobs in Lancaster, Pennsylvania, USA at Cargas Systems
Looking for an opportunity with a company whose Core Values includeTeamwork,Customer Care, and Employee Ownership? Cargas is that company. Being recognized for 19 years on the PA Best Places to Work list confirms that we do what we say.
From our employee-owned culture to our casual dress code, Cargas does things a little differently. You get to be in the thick of the action. We practice Open Book Management, so you know the sales, profits, challenges, and opportunities. We collaborate at all levels, so your ideas are heard. We have aflexible work environment, so we trust you to make good decisions on when you need to put in extra effort to take care of customers and when you can take time for personal matters.
We share success widely through ourProfit Sharing, Bonus Plan, and Employee Ownership. We work hard and have fun!
Do you enjoy diving into various projects and making an impact?We are seeking a Marketing Generalist to join our Shared Services – Marketing team. In this role, you will enjoy adynamic environmentwhereflexibilityandadaptabilityare key. As a vital part of our team, you will:
Event Management:Coordinate marketing, customer, and industry events (both in-person and virtual), handling logistics, invitations, registration, and ordering marketing collateral.
Content and Design:Write copy and create graphics for marketing materials, including campaigns, ads, emails, social media posts, presentations, blog articles, and webpages.
Task Management and Coordination:Monitor, reply to, and route requests from other departments. Coordinate with theproject managementteam to ensure timely completion of projects.
Branded Materials:Manage the acquisition and replenishment of branded materials, including giveaway items, tradeshow materials, and print assets. Manage the company pop-up store.
Vendor and PartnerCollaboration:Manage relationships with external contacts, coordinating and executing marketing initiatives.
Market Research:Conduct market research, identify trends, and help identify target audiences.
Reporting and Analytics:Track metrics using analytics tools, monitor KPIs, and report on campaign effectiveness.
Marketing Support:Perform administrative support duties, which may include CRM data entry, managing marketing lists, maintaining marketing materials, and managing sales and marketing software tools.
Education / Experience:
Bachelor’s degree in business administration, marketing, communications, English, or a related field; or equivalent experience.
3+ years of experience in marketing.
Professional / Technical Knowledge:
Required:
Agile task management, managing multiple tasks with competing priorities.
Excellent organizational skills.
Attention to detail.
Understanding of marketing platforms and activities, including content, design, social, digital, and email marketing.
Proficiency in Microsoft Office Suite.
Preferred:
Experience in B2B marketing.
Copywriting, editing, and proofreading skills.
Familiarity with Adobe Suite or Canva for design tasks.
Familiarity with marketing technology (e.g., CRM software, CMS, marketing automation, social media platforms, event management platforms, analytics tools).
Cargas Systems is an
Equal Opportunity Employer
and is committed to workplace
diversity
. We are dedicated to building a
diverse and inclusive
workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualif…
Title: Marketing Generalist
Company: Cargas Systems
Location: Lancaster, Pennsylvania, USA
Category: Marketing / Advertising / PR
