Overview
Marketing Generalist Jobs in Bangalore, Karnataka, India at ITILITE
Company Overview:
Itilite is a leading global brand in the Business Travel, Expense, and Cards Management space. Our mission is to help companies simplify their travel and expense processes, making it an enjoyable experience for employees. We operate on a B2B SaaS model, with a strong presence in India and the USA, serving over 500 customers. We are a Series C-funded company, having raised over $45 million from global Tier 1 VCs like Tiger Global, VY Capital, Greenoaks, and Z47 (Matrix Partners).
Role Overview:
We are seeking an experienced Marketing Manager to drive our mission of becoming a top global provider in travel and expense management software. Focusing on the
dynamic
SaaS sector in the US market, you will play a pivotal role in enhancing Itilite’s offline brand presence and cultivating meaningful connections with prospective and existing clients.
This role requires a strategic thinker with a passion for creating engaging in-person events and campaigns that elevate
brand awareness
, generate leads, and foster
customer loyalty
. As part of Itilite’s growth journey in the tech world’s fastest-rising sector, you’ll bring your expertise in field marketing to craft
impactful
experiences that set Itilite apart in a competitive landscape.
Key Responsibilities:
Collaborate with sales, marketing, and product teams to create and execute go-to-market (GTM) strategies for product launches and updates.
Create a wide range of marketing collateral, including whitepapers, webinars, case studies, product guides, and blog posts, ensuring consistent messaging across channels.
Develop sales enablement materials, such as presentations, battle cards, and ABM messaging, to empower SDRs and AEs for effective SaaS product sales.
Conduct market research and competitive analysis to inform the product roadmap and uncover market opportunities.
Plan and execute demand generation campaigns to increase product awareness, boost sign-ups, and optimize conversion rates using data-driven insights, including webinars, podcasts, and other online content.
Enhance customer onboarding and activation processes to drive product adoption and satisfaction.
Regularly analyze KPIs, including monetization, conversion rates, and campaign performance, to refine strategies and achieve business objectives.
Collaborate cross-functionally with content, design, and customer success teams to align marketing efforts with organizational goals.
Qualifications:
Bachelor’s/Master’s degree in marketing, business, or a related field.
Proven experience in field marketing in the US market; 2+ years of experience preferred.
Excellent
communication
and negotiation skills.
Strong
project management
and organizational abilities.
Knowledge of industry trends and the competitive landscape.
Ability to work independently and as part of a team.
Title: Marketing Generalist
Company: ITILITE
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR (Digital Marketing, Marketing Manager, Marketing Strategy), Business
