Overview
Marketing Lead Jobs in Knoxville, TN at INHABIT IQ INC
About Inhabit
Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com.
About this Opportunity
There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate whithin their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions. A Marketing Lead within this organization is a senior-level individual contributor (IC) with strong general experience in campaign planning and marketing that can be applied to our stated ecosystems.
Job Description Summary
A Marketing Lead will report directly to a Director level manager within the Residential or STR Division with opportunities existing in the PropTech, FinTech, Professional Services and InsurTech portions of the organization. The Marketing Lead will be responsible for the short-term strategy, planning, and execution of integrated multi-channel marketing activities within the Business-to-Business (B2B) Software-as-a-Service (SaaS) space. The Marketing Lead does not have direct reports but is expected to have high emotional intelligence and be able to lead from his or her seat to influence peers at various levels ranging from senior to junior to help elevate the combined production value and results of the team. The Marketing Lead balances and actively participates in planning and execution. A typical day could include ideating a campaign theme, planning the next quarter, reporting on leads for the month, and/or drafting a marketing email are representative of the range of tasks a Marketing Lead might engage in.
What Youll Do (Functions & Responsibilities)
Working with their manager to facilitate the short-term (within a 6-month window) planning, strategy, and execution of integrated marketing campaigns
Actively participate in, support, and collaborate around the curation, creation, publication, optimization and reporting on marketing activities such as long-form and short-form content across email, social, web, blogs, eBooks, webinars, paid ads, print, and tradeshows
Collaborate with their manager on long-term planning (more than 6 months out)
Collaborate with Content Creators, Graphic Designers, Web Developers, Email Specialists, Event Managers/Coordinators on executing multiple campaigns concurrently
As needed, provide more junior-level teammates feedback to assist the overall quality of the marketing product and provide coaching/mentoring
Help review/approve marketing assets before finalizing
Help with internal communications with Sales and Operations
Achieve/exceed all assigned Key Performance Indicators (KPIs) such as Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Total Contract Value (TCV)
Assist manager with proactively generating reports, adding additional insight and analysis to help formulate commentary, recommendations, corrective actions, or optimizations for all marketing activities
Works directly with General Managers, Sales, Account Management, Product and Operations on projects identified as priorities for the team
Collaborates with and is Consulted by Graphic Design, Web Development and Search Engine Marketing Teammates
Informing and being Informed by broader Inhabit Marketing Teammate, HR, Finance, and IT as needed
What Were Looking For (Minimum qualifications)
7+ years of general marketing experience required
Exceptional project management, time management, creative thinking, written and oral
communication skills.
Strong professionalism, emotional intelligence and team orientation is required.
Excellent understanding of marketing campaign management including the lead generation and engagement process at various stages of the marketing funnel
Expert with grammar and syntax, understanding how to use voice and tone to match brand, marketing channel, and key target customers.
Demonstrated brand management experience including defining, implementing
and policing brand standards
Self-starter comfortable with ambiguity but with the ability to clarify needs to advance projects
Enjoys taking ownership of projects
While the role requires self-sufficiency, a strong team player who values collaboration and teamwork
is still required as position will interact regularly with the broader Inhabit Marketing Team
Proficient with Microsoft Office
Comfortable with Adobe Creative Suite especially writing content in programs like InDesign and Illustrator
Experience accessing WordPress, Salesforce and Marketo is an advantage
Experience with Insurance Marketing, Residential/Multifamily Marketing or Short-Term Rental Marketing are strong advantages.
Education Requirements
Bachelors Degree preferred in Public Relations, Marketing, Communications or similar.
Type
Full Time, Salaried, Exempt
Location
Knoxville, TN (Hybrid)
Some travel may be required
Benefits Include
Competitive Pay
Health Insurance: Medical, Dental, Vision and Prescription Plans
Health Savings Accounts
Flexible Spending Account
Dependent Flexible Spending Account
Critical Illness
Accident
Retirement Savings Plan (401K) with discretionary company match
Short and Long Term Disability
Company Paid $25,000.00 life insurance
Supplemental Life and AD&D Insurance
Employee Assistance Program
Paid Holidays
Paid Vacation
Paid Volunteer Time
Inhabit Employee Discount Programs
Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.
Title: Marketing Lead
Company: INHABIT IQ INC
Location: Knoxville, TN
