Overview
Marketing Lead/Bridge Jobs in San Francisco, California, USA at Monograph
Position: Marketing Lead (Bridge)
Who we are About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies – from the world’s largest enterprises to the most ambitious startups – use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About
the team
We’re looking for a driven andresults-orientedfull-stack B2B marketer with proven experience building demand with enterprises and other companies to join Bridge on its mission to simplify global money movement through stable coins. As Bridge’s first marketing hire, you’ll be responsible for developing and executing the global marketing strategy for Bridge, with a focus on building awareness of Bridge’s stablecoin-based global money movement solutions, and growing demand for these solutions with both prospects and existing users.
You will also act as the liaison between the Bridge marketing team and parent company Stripe’s brand and demand marketing teams, ensuring Bridge leverages Stripe’sglobal reachto maximize the adoption of Bridge’s solutions.
What you’ll do
Marketing Strategy:Build and execute a marketing strategy in partnership with Bridge product, product marketing, and salesleadership. Partner with Bridge product, product marketing, and GTMleadershipto better understand the market, user needs, and priority products and messaging, and then build plans to bring those products to market.
Brand Management:Work closely with Bridge and Stripeleadershipto ensure consistent and compelling brand messaging around Bridge across all platforms.
Demand Generation:Define and execute full funnel regional marketing plans including digital marketing, demand generation campaigns, sales prospecting programs, virtual and in-person field events, and third party trade shows and conferences. Partner with product marketing and comms to develop high-quality content, including blog posts, whitepapers, and other collateral that supports these initiatives.
Grow Reach via Stripe:Engage with Stripe demand marketingleadershipto build Bridge into Stripe campaigns, events, and marketing programs to maximize understanding of Bridge’s value proposition among Stripe’s prospects and existing user base. Partner with Stripe’s marketing and SDR teams to ensure efficient demand capture and effective demand handoff to Sales.
Build the Marketing System:Partner with systems teams to identify and install the right-sized Marketing automation systems and tech stack. Optimize for immediate marketing needs while also planning for the long term. Work with the Stripe Marketing Systems team to identify what existing Stripe systems can be leveraged.
Performance Tracking & Reporting:Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.
Responsibilities
Create and implement comprehensive marketing strategies that effectively promote Bridge’s product offerings, ensuring alignment with business goals and target audience needs.
Work closely with product, engineering, sales, and design teams to facilitate product development and align marketing efforts with product …
Title: Marketing Lead/Bridge
Company: Monograph
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, IT/Tech
