Overview
Marketing Lead – Reliance Brands Limited Jobs in Mumbai, Maharashtra, India at Reliance Retail
Title: Marketing Lead – Reliance Brands Limited
Company: Reliance Retail
Location: Mumbai, Maharashtra, India
Skills:
Digital Marketing, Social Media Strategy, Brand Management, Customer Experience Management, influencer engagement, public relations, event management, customer relationship management,
Job role: Marketing Lead
Location: Mumbai
Professional Experience Requirement
Corporate Experience: Minimum 8 years of professional experience, preferably within large businesses or luxury/premium/lifestyle brands.
Retail Marketing Focus: Proven expertise in offline retail marketing with a sound understanding of the Indian consumer landscape.
360 Campaign Execution: Demonstrated ability to develop and execute integrated, 360-degree marketing campaigns (including seasonal launches, product unveilings, and promotions) that drive customer engagement and measurable ROI.
Direct Marketing & CRM: Experience in executing loyalty programs, VIP client engagement initiatives, and managing direct communication sales (e.g., email, WhatsApp, SMS).
Public Relations & Media
Media Relations: A well-established network with fashion/lifestyle media, journalists, and influencers.
PR Metrics Management: Experience in managing and tracking PR value, Share of Voice (SOV), and press sample ROI.
Event & Celebrity Management
Event Planning: Proven track record in conceptualizing and executing high-impact events and in-store activations.
Celebrity & Influencer Engagement: Experience in identifying, onboarding, and managing brand ambassadors or celebrity influencers, ensuring alignment with brand values.
Data-Driven & Cross-Functional Collaboration
Analytical Mindset: Ability to use analytics tools to track KPIs (e.g., organic traffic, social media growth, conversion rates, CTR) and optimize campaigns accordingly.
Stakeholder & Team Collaboration: Demonstrated experience working with cross-functional teams (retail, operations, digital, merchandising) and managing stakeholders, including global brand teams and local partners.
Preferred Criteria
Luxury Experience: Prior experience specifically with luxury brands (jewelry, fashion, or beauty).
Educational Background: Preferably an MBA passout with an A+ or A grade from a reputed institution.
