Overview
Marketing Lead_MPS Jobs in Bangalore, Karnataka, India at Bosch Mobility Platform & Solutions
What does the role entail?
As the  India and Global Marketing Lead  , you will be the cornerstone of our marketing strategy, responsible for:
Defining and Owning the Brand Narrative:
Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.
Championing Product-Led Growth (PLG):
Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
Strategic Pricing and Market Positioning:
Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
Integrated Marketing Campaigns:
Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
Martech and Digital Ecosystem
Leadership
:
Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and
optimization
of websites for intuitive user experiences.
Content and Thought
Leadership
:
Elevate Bosch MPS’s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
GTM Strategy and Product Launches:
Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.
Partner Enablement and Loyalty Programs:
Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.
Data-Driven Decision Making:
Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.
Team Leadership
and
Collaboration:
Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography
collaboration
to achieve organizational goals.
Market Research and Consumer Insights:
Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.
Qualifications
1. MBA in Marketing, Business Administration, or a related field from a reputed institute.
2. At least 10+ years of
leadership
experience in B2B marketing, including exposure to global and regional markets.
Additional information
Supporting competencies for the role:
Brand Storytelling and Strategic Thinking:
Expertise in brand positioning, pricing, and creating compelling narratives that resonate globally.
Data Savvy and Analytical:
A mindset that blends creativity with data, enabling measurable success and continual improvement.
Market Intelligence:
A strong grasp of market research techniques to identify emerging trends, assess competition, and understand consumer behavior.
Global Mindset with Local Adaptation:
Experience in navigating cultural nuances and market dynamics to craft strategies that work globally but connect locally.
Collaborative
Leadership
:
A natural ability to inspire teams, foster
collaboration
, and align
diverse
stakeholders toward shared goals.
Execution Excellence:
A
proven track record
of translating strategic visions into
impactful
marketing initiatives th…
Title: Marketing Lead_MPS
Company: Bosch Mobility Platform & Solutions
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR, Management
