Overview
Marketing Manager Jobs in Mobile, AL at Ward International Trucks
The Marketing Coordinator will serve as a critical member of the Marketing Team by playing a crucial role in communicating Foundations, Inc. mission, programs, and impact to a wider audience. The Marketing Coordinator will work closely with the Executive Director of Marketing and other team members to execute marketing initiatives that drive engagement, awareness, and support for our educational initiatives.
Duties and responsibilities
Assist in the overall development and implementation of marketing strategies to promote our programs and initiatives.
Improve the impact of our email marketing program through ongoing analysis, experimentation, and the creation of a cohesive journey using automation and personalization.
Directly support email initiatives for events, service launches, content marketing, webinars, and partnerships.
Regularly audit and clean the mailing list and maintain proper list segmentation.
Create and implement strategic tactics to grow the email mailing list.
Collaborate with the team to create compelling and engaging content for various marketing channels, including social media, website, newsletters, and print material, with a large focus on email marketing.
Develop copy and proofread for clarity, grammar, and spelling as needed.
Analyze and optimize marketing performance using data from Google Analytics 4, social media platforms, email service provider, and other available tools.
Monitor and analyze marketing campaign performance using analytics tools and provide insights for continuous improvement.
Conduct market research to identify trends, opportunities, and competitor activities.
Manage special projects to keep the team organized and ensure deadlines are met.
Assist in organizing and promoting events, workshops, and fundraising campaigns.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Strong passion for education, fundraising, and our mission.
Excellent written and verbal communication skills.
Strong project management and organization skills.
Detail-oriented and able to manage multiple tasks simultaneously.
Proficiency in managing email marketing mailing lists.
Solid understanding of Google Analytics 4 and ability to draw insights from data.
Experience with content creation, copy writing, and editing.
Ability to work effectively in a collaborative team environment.
Previous experience in non-profit marketing or related fields preferred.
Experience Salesforce a plus.
The employer is an AA/EOE committed to the development of an inclusive, multicultural community. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, ancestry, national origin, age or sex.
Job Type: Full-time
Pay: $45,000.00 – $50,000.00 per year
Benefits:
401(k)
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Schedule:
Day shift
Monday to Friday
Ability to Commute:
Mount Laurel, NJ 08054 (Required)
Work Location: Hybrid remote in Mount Laurel, NJ 08054
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Title: Marketing Manager
Company: Ward International Trucks
Location: Mobile, AL
