Overview
Marketing Manager Jobs in Niagara Falls, Ontario, Canada at NPAworldwide
Leading and mentoring the marketing department
Establishing and implementing processes to algin strategies and responsibilities across e-commerce, design and brand marketing
Developing and managing the annual department budget
Driving the development, implementation, and execution of marketing plans for several different brands
Overseeing key goals in sales, brand marketing and content across all marketing channels
Guiding brand strategy and alignment
Managing and negotiating with 3rd parties and managing the relationships with public relations agencies, influencers, etc.
Tracking, and optimizing the effectiveness and impact of marketing initiatives
Planning and executing digital marketing campaigns (paid advertising, email marketing, social media)
Formulating and executing strategies to increase
brand awareness
through content marketing and enhancing Google ranking
Utilizing SEO strategies to enhance organic search rankings and drive relevant traffic
Developing
customer engagement
strategies to enhance brand loyalty, increase customer lifetime value and encourage word of mouth traffic
Monitoring and analyzing KPIs related to online sales, website traffic, conversion rates and customer acquisition cost
E-commerce,Brand Marketing,Digital Marketing
The Ideal Candidate
:
Post-secondary
education
in Marketing, Communications, or related field7+ years of digital brand management experience
Previous experience leading social media, public relations, and content5+ years of
leadership
experience
Proficiency in SEO, E-Commerce, Email Marketing and Google Analytics
Experience with
social media analytics platforms
Proficiency in Microsoft Office Complimentary
Experience:
Experience working with consumer goods
Title: Marketing Manager
Company: NPAworldwide
Location: Niagara Falls, Ontario, Canada
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Marketing Communications), Management
