Overview
Marketing Manager Jobs in Carlsbad, CA at Jobot
Title: Marketing Manager
Company: Jobot
Location: Carlsbad, CA
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Job details
Potential Remote Opportunity! Competitive Benefits and Compensation, Marketing Manager role w/ Sports Equipment ManufacturerThis Jobot Job is hosted by Ba Tran
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Salary $90,000 – $120,000 per year
A Bit About UsGlobal Manufacturer and Engineering Company for Sports equipment and accessories.
Why join us?
Competitive Compensation + Bonus + Benefits
FUN and progressive work environment and culture
Diverse
Driven, hard working and dedicated colleagues
Competitive, challenging and hyper-focused on delivering quality work and products
Job Details
The Marketing Manager will be responsible for our Brand’s retail, digital and eCommerce marketing strategy and will be responsible in driving growth and generating revenue. You will strategize and implement full-funnel digital media consumer journey plans, while working hand in hand with sales to develop sales and integrated marketing plans that drive the brand forward. The Marketing Manager will continuously implement e-commerce best practices, pilot new strategies and localize activities within the global performance marketing framework.
This role requires an experienced individual who can align and deliver marketing communications through brand storytelling, breakthrough creative and design, compelling copy(writing) and content, and more. This role will be equally focused on the execution of retail signage and collateral requests, print and digital advertising, e-commerce website content, sales newsletters and other sales enablement needs, marketing acquisition campaigns, loyalty and retention programs and more.
This is a vital role within our organization and will be responsible for the quality execution of
Ensure the consistency and quality of our brand’s voice across platforms and mediums
Develop effective campaigns for launching new products and services to internal and external audiences
Implement, modify, maintain, and optimize the use of e-commerce and marketing technologies for demand generation and customer nurturing
Optimize CRM database development, segmentation, maintenance, and hygiene individually and with vendor partners
Act as the technical POC to maintain the marketing technology stack, including troubleshooting issues, documenting, and reproducing for 3rd party support vendors.
Maintaining owned and leased website properties, hosting accounts, domain registrations
Maintaining analytics tracking across multiple digital platforms, implementing tracking pixels, generating reports and providing critical analysis of findings to continuously improve organic and paid marketing outcomes.
Manage the workflow of content, including all creative requests, to ensure materials are delivered on time and updated as needed
Continuously improve marketing activities that integrate retail with digital to achieve omni-distribution goals
Collaborate with sales leaders to spearhead the creation and distribution of marketing collaterals for distribution partners
Document and maintain departmental processes in areas of individual responsibility
Produce and deliver reports of KPI progress to the leadership team
Qualifications
4- year undergraduate degree in Marketing, Communications, Business Administration, Digital, o…
