Overview
Marketing Manager Jobs in London Area, United Kingdom at TalentYard Ltd
Title: Marketing Manager
Company: TalentYard Ltd
Location: London Area, United Kingdom
A growing global travel tech company based in London Euston is currently looking for their Marketing Manager.
They are a collaborative and friendly team of people and you will be taking ownership of all marketing activities and strategy (there is also a Digital Marketing Manager focused on the digital side).
There will be the occasional trip too (Europe/US mainly).
Your key responsibilities will be:
Execute and manage the segment marketing plan
Drive all marketing campaigns
Promote a business, product, or service
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Be responsible for initiatives, ideas and achieving targets for new lead generation (digital e-mails, mailouts, campaigns)
Organisation and management of event tradeshows, seminars and user groups, supporting with graphics, branding, social media posts, videography and photography starting from a clear brief to execution, review and learnings
Create best practice content to be used on social media channels – Blogs, Articles, LinkedIn etc.. Manager social media, schedules.
Campaign and database management using Pipedrive to ensure all data is maintained and consistent with the business objectives. Working closely with the Business Development team.
Manage the marketing budget, provide reporting and analysis to monitor marketing activities and return on investment of initiatives
Support the Inside Sales team with campaigns to maximise leads and contacts
Develop lead-generating campaigns able to reach new potential customers as well as maintaining existing customers loyalty
Bring ideas, inspiration, energy and an output focus to the team
Marketing Manager Essential Skills
Excellent communication skills
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Marketing Manager Education Requirements
Come from a variety of academic backgrounds, including marketing, communication, business, and other fields
At least 2 years of experience
This is a hybrid role, 1 day a week in the week, sometimes 2 (max).
Salary up to £53,000.
