Overview
Marketing Manager Jobs in Bogota, D.C., Capital District, Colombia at Odisea Cultura
Title: Marketing Manager
Company: Odisea Cultura
Location: Bogota, D.C., Capital District, Colombia
Locations: Colombia only (remote)
Come join us at Odisea and work with some of the most exciting start-ups in the US
In this role you will work with a trailblazing company in the realm of smart building technology, specializing in a SaaS-based connected platform that integrates hardware and software solutions to optimize building operations. Renowned for its innovative approach to enhancing the performance and health of building systems, the company leverages cutting-edge IoT technology, data analytics, and real-time insights to revolutionize energy management, operational efficiency, and cost reduction in the commercial and industrial real estate sectors.
The Role
We are seeking a Marketing Manager to join our team as a relentless executor of high quality work across multiple specialties. We have laid the groundwork by identifying a tight definition of our Ideal Customer Profile, creating a unique point of view that resonates, and completing a brand and website refresh. Now, we are looking for someone to execute the strategy we’ve laid out across email, social media, digital advertising, and events while maintaining a strong focus on analytics and performance metrics. You will collaborate across departments, manage external vendors, and lead efforts to engage and grow our audience.
You will play a critical role in driving Enertiv’s marketing efforts by executing a diverse range of initiatives that elevate our brand, engage our audience, and support our sales goals. Success in this role requires a data-driven mindset, exceptional project management skills, and a deep understanding of B2B SaaS marketing, with the ability to adapt and thrive in a dynamic environment.
Responsibilities
Email Marketing:
Manage the newsletter list and maintain audience segmentation.
Plan, create, and send engaging email newsletters and updates.
Set up and optimize automated email drip campaigns.
Content Marketing:
Publish blogs and maintain consistent content updates on the website.
Manage LinkedIn content strategies for founder, head of sales and company
Maintain and execute a detailed content calendar.
Event Coordination:
Plan and coordinate webinars, including setup, invites, and follow-ups.
Assist with the logistics of physical and virtual events.
Design and Collateral Creation:
Oversee instructions, iterations and approvals of design projects via our outsourced designed team for decks, one-pagers, website updates, and more.
Advertising and Demand Generation:
Manage LinkedIn Ads and Google Ads campaigns, optimizing for performance.
Monitor and synthesize ABM (Account-Based Marketing) signals to support sales.
Website Management:
Perform updates to the company website and ensure content is accurate and in line with our most recent knowledge of our customers.
Publish innovation updates across the website, newsletters, and social channels.
Product Marketing:
Share product updates through Intercom and other relevant channels.
Ensure innovation updates are communicated effectively to all audiences.
Data and KPIs:
Record and analyze marketing performance metrics to inform decision-making and strategy.
Gifting and Engagement:
Coordinate gifting programs for prospects, customers, and key partners.
Qualifications and Attributes
Excellent written and verbal English proficiency, with the ability to communicate clearly and concisely in a professiona…
