Overview
Marketing Manager Jobs in New Cairo, Cairo, Egypt at Americana Restaurants
Title: Marketing Manager
Company: Americana Restaurants
Location: New Cairo, Cairo, Egypt
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic
Manage the company’s owned media including websites, mobile apps, and email/CRM as per the marketing calendar
Ensure accurate briefing and implementation of advertising and promotional activities (campaigns, media planning, POS material, packaging).
Proper management of marketing expenses.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Work on expanding owned digital assets
Propose new and creative approaches to retain, upselling, and cross-selling to expand
customer base.
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Evaluate and optimize marketing and pricing strategies.
Qualification: –
-Bachelor’s degree in marketing, finance, business administration, or similar.
-A master’s degree in a relevant field will be advantageous.
Experience: –
-8-10 experience in marketing, and at least 2 years in a managerial position.
-Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
– Extensive knowledge of marketing strategies, channels, and branding.
– Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
