Overview
Marketing Manager Jobs in Hong Kong SAR at CHANEL
Title: Marketing Manager
Company: CHANEL
Location: Hong Kong SAR
Key Responsibilities:Category Management
Strategic Planning: Lead Skincare category and develop marketing strategies that align with our brand vision and drive market growth.
Collaboration: Collaborate strongly with Retail Marketing, CRM and Omni-channel team to maximize the business potentials across 3 categories and all client touchpoints.
Work closely with PR / media team to ensure cohesive brand storytelling, with solid KPIs, to drive maximum visibility and buzz in multi-channel media.
Work with Retail team on cabin strategy to ensure an elevated client value.
Performance Analysis: Analyze effectiveness of campaign orchestration and strategies through metrics and KPIs, make adjustment as needed.
Facilitate the sales forecast process from prior to during launches/SPM/samples management and assist to enhance forecast accuracy.
Market Research: Analyze market trends and consumer insights to help global and regional team to understand local demands and needs and make informed decisions.
A&P Management: Support Budget exercise and lead category ambition and A&P construction to ensure effective allocation of resources for the category and strategic pillars.
Conduct annual price review exercise to ensure competitive pricing strategy for the brand.
Regular budget monitoring with PO creation and tracking.
Embrace One House mindset and explore collaboration opportunities with other division (Fashion and Watches & Fine Jewellery)
Campaign Orchestration
Design and execute campaign orchestration to uphold brand equity and support product launches to reach category business goals.
Plan and update the Marketing Calendar according to global/regional directions and local priorities.
Lead the development & UAT of campaign sites, brand websites & client communications.
Manage internal product systems to ensure timely and accurate updates of product information.
Prepare campaign and retail memo to frontline team to ensure smooth and effective execution of marketing programs.
Consolidate 360 feedback on campaigns for continuous improvement; compile campaign reports and track KPIs to improve product/franchise performance.
Client Events & Services
Plan and execute boutique event for Skincare category.
Partnering with Retail Marketing Team to initiate, manage and coordinate the client journey, to engage, recruit and retain right clients for the Skincare category through appropriate skincare experiences.
Initiate campaign briefs and manage the projects with internal Agency & IT Team on event website development, data extraction, event orchestration, UAT & project roll-out.
Personal Specifications:
Academic / Professional Qualifications
Degree qualification in business/marketing related disciplines
Work Experience
8 years of marketing experience
Experience in luxury beauty industry is preferred
Required Competencies
Strong data-analysis skills and time management skills
Passionate about luxury and beauty, and result-oriented
Able to work independently to prioritize on works, multi-task and meet deadlines
Good communication and interpersonal skills
Strong computer literacy in Microsoft Words, Excel, and PowerPoint
Fluency in spoken and written English and Chinese
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the d…
