Overview
Marketing Manager Jobs in Silver Spring, Maryland, USA at Banneker Ventures LLC
Who We Are:Banneker Ventures is an award-winning diversified construction and real estate development company. Founded in 2005, Banneker has a backlog of over $180 million in construction projects and $800 million in multifamily and mixed-use development projects in our pipeline.
As the Marketing Manager, you will be responsible for developing and managing marketing strategies that align with Bannekers goals and branding standards. Your role will encompass the full spectrum of marketing activities, including public relations, digital content, proposal coordination, branding initiatives, and supporting the companys sales and business development efforts.
Key Responsibilities:
Strategic Planning
Develop and implement comprehensive marketing strategies that align with the company’s business goals and enhance brandrecognition.
Work closely with Real Estate Development,project management, and executive teams to align marketing activities with ongoing projects and company objectives.
Marketing Strategy & Brand Management
Develop and implement Bannekers comprehensive marketing plan in alignment with company objectives and branding standards.
Collaborate withsenior managementto strategize, create, and execute marketing campaigns that enhance brand visibility and drive business growth.
Maintain brand consistency across all marketing materials and digital platforms, including the companys website, social media accounts, and presentations.
Content Creation & Public Relations
Produce high-quality content for various marketing materials, including proposals, qualification packages, business cards, brochures, and newsletters.
Draft and manage press releases, social media posts, and website updates to promote company news, project milestones, and events.
Ensure timely updates of employee resumes, project descriptions, and corporate capabilities statements.
Proposal & Presentation Support
Work closely with the proposal team to create, edit, and design compelling proposals and presentations for business development efforts.
Coordinate the production of presentation materials, including layouts, graphics, and handouts.
Support the preparation and rehearsals for client presentations, working with the executive team to refine strategy and execution.
Event Coordination & Networking
Represent Banneker at industry trade shows, conferences, and events to network and develop relationships with key stakeholders in the A/E/C community.
Organize and manage company-related events, including project launches, community engagements, and award submissions.
Market Research & Analysis
Conduct market research and competitive analysis to identify new opportunities, trends, and areas for growth.
Compile, analyze, and present data to assist in business development and marketing strategy adjustments.
Digital Marketing & Social Media Management
Oversee the companys social media platforms (Linked In, etc.) and website, ensuringup-to-dateand engaging content.
Utilize digital marketing tools (Google Analytics, SEO) to drive engagement, increase web traffic, and track campaign effectiveness.
Collateral Management
Maintain and update the library of marketing collateral, including project photos, graphics, and promotional videos.
Design and produce signage, banners, and display advertisements for job sites and events.
Vendor Management
Coordinate with external vendors, such as design agencies, printers, and promotional product pr…
Title: Marketing Manager
Company: Banneker Ventures LLC
Location: Silver Spring, Maryland, USA
Category: Marketing / Advertising / PR
