Overview
Marketing Manager Jobs in Plano, Texas, USA at Catapult Solutions Group
Understand digital acquisition business performance and web KPIs, and effectively analyze data to create actionable insights, drive informed decisions and accelerate business growth
Work with a team of visual designers, copywriters, and segment marketers to optimize digital customer journeys.
Make content updates and build new web experiences using your knowledge of HTML, CSS, and Java script in our content authoring platform to deliver new web experiences.
Leverage prospect and customer input, site and business data, industry best practices, and prior test results to generate data driven insights for creating testable hypotheses.
Leverage effectiveproject managementskills to drive web execution of digital marketing initiatives.
Drive projects to conclusion with a sense of urgency, while overcoming obstacles along the way.
Stay current with competitor sites, web technologies, and experimentation best practices
Share testing best practices and results and exchange learnings to develop and grow digital savviness across the organization
Skills
Minimum of 6 years of web marketing or digital marketing experience (ideally at an eCommerce and/or SaaS business)
Strategic thinker: proven ability to uncover insights about customer pain points, createinnovativestrategies and experiences to overcome those barriers and drive conversion and revenue improvements
Drives results: a clear track record of delighting customers and driving conversion and revenue growth through successful web marketing strategies, testing and execution
Strong prioritization and time management skills, and ability to manage multiple complex projects and priorities simultaneously; makes others aware of conflicting priorities & proposes solutions
Innovative thinkerthat solves complex problems ininnovativeways
Leads and influences effectively within the organization with excellentcommunication skillsand builds strong relationships to deliver outstanding results
Fluent in testing methodologies and has had success in driving significant conversion and revenue growth through experimentation (e.g. A/B testing, sequential testing, multi-arm bandit testing)
Takes initiative and gets things done approach, self-starter
Expert in HTML, CSS – Java script a plus.
Experience in working in content management systems (AEM, Wordpress, Drupal, etc)
Working knowledge of Figma with proven ability to deliver finished experiences based on design specifications.
Title: Marketing Manager
Company: Catapult Solutions Group
Location: Plano, Texas, USA
Category: IT/Tech, Marketing / Advertising / PR
