Overview
Marketing Manager Jobs in Jurong East, West Region, Singapore at Vinda SEA
Title: Marketing Manager
Company: Vinda SEA
Location: Jurong East, West Region, Singapore
Position Summary
TheMarketing Manageris responsible to lead and drive category growth to support company’s business and brands’ objectives. The incumbent manages the Brand Marketing to drive the development of marketing and brand strategies of assigned category/categories in Singapore. The incumbent will work closely with regional and local commercial and cross-functional teams to ensure inputs are provided strategically and timely to meet business objectives. The incumbent will also partner eCommerce team to drive growth market shares and increase consumer acquisition.
Working location: JEM Office Tower, Singapore
You will play an essential role to:
Manage and ensure a smooth running of the Brand Marketing operations within the assigned category/categories.
1) Brand Management
Establish brand objectives and brand strategy in support of company’s business and overall brand objectives.
Lead the development and execution of marketing, promotions and business plans, briefs, and budgets with respective direct report/s.
Digital marketing strategy inclusive of campaign planning and management, and promote the brand on various social media and eCommerce channels.
Collaborate and align with Sales to provide regular channel insights, shoppers’ trends, promotion effectiveness, to deep dive and drive better tactic execution across all channels, using the right insight to guide the refinement of brand strategies.
Drive all integrated category plans within department functions. (Annual marketing plan, 360 plan inclusive of communication strategies and plan, media, sampling, channel and shopper marketing, KOL marketing, consumer relationship management – recruitment, retention and loyalty, digital touchpoints including but not limited to the internet, brand website, social networks, mobile, email)
Measurement and reporting of performance for all marketing activities, digital and eCommerce campaigns, against goals (ROI and KPIs).
Ensure the team’s adherence to the brand’s platform and expression guidelines as well as work with stakeholders to drive revision of the brand platform whenever the need arises.
Responsible for leading and providing an overview of category and business performance during Monthly Commercial Meetings, Quarterly Business Reviews, and Annual Business Planning.
Provide conclusion of findings and course of action during the quarterly Brand Health and Consumer Panels reviews.
On a monthly report of the Brand Health and Consumer Panel, proactively make recommendations or follow-up actions.
2) Consumer, Competitor and Market Analysis
Lead in analyzing and drawing insights from available data on category trends, encompassing market, consumer, product and competitors, and recommend changes to marketing strategies.
Drive profound consumer understanding to develop concepts that can better address consumers’ needs and attitudes in our products, services, or communications.
Drive competitors’ analysis with the team quarterly or on a need basis for any change in plans or pre-emptive actions.
3) Partnership with Agencies
Responsible for efficient relationships with all agencies and partners i.e. creative, media, promotion, PR, event, agencies contracts, agencies remuneration packages, and KPIs.
Support and manage the agency pitch process with the appointed agency (where relevant) and key stakeholders.
Conduct bi-annual ACE evaluations with agencies to finetune relationships and …
