Overview
Marketing Manager Jobs in Oshkosh, Wisconsin, USA at Amcor Flexibles, LLC
We are global, we are impacting the lives of millions every day, we are making a difference!
At Amcor we are inspired to change the packaging industry and are taking on the aspirational challenge to make all our products recyclable or reusable by 2025. Through our products and global footprint, we are in a unique position to trulymake a differencein the packaging space. Our products impact the lives of millions of people across the globe every day from food, beverage, pharmaceutical, medical, home- and personal-care, and other essential products.
Amcor is a thriving S&P 500 organisation listed both on the NYSE (AMCR) and ASX (AMC) with US $13 billion in sales. We have a proud history dating back to the 1860’s and come a long way from a single paper mill based in Melbourne to becoming the global leading packaging company. Today, Amcor is an international organisation empowering its 50,000 employees in over 40 countries and across 250 sites.
Will you be next to join our journey towards a more sustainable future?At Amcor we are always looking for talented and passionate individuals who are motivated tomake a difference. Working at Amcor means you will have aunique opportunityto be a part of an organisation that is committed to providing sustainable packaging solutions. To find out more about our commitment tosustainabilityand about Amcor,
Job Description
As Marketing Manager you will create the roadmap for success for the rest of the organization to follow in establishingleadershipin chosen vertical market segments. The Marketing Manager is responsible to develop, articulate, and drive market segment strategy with the goal of improving revenue and profitability. They will work closely with other functional and BU areas (Sales, Pricing, Product Management, R&D) to drive strategy and align across organization on key priorities and respective segments.
Working with these other functions, the Segment Market Manager will identify product portfolio gaps and go-to-market strategies and then executes on plans to achieve growth targets. This role may also leverage Amcor’s successes achieved in other Amcor businesses globally, as well as Global Business Group projects, and otherinnovationplatforms to help establish Amcor as a market leader in chosen segments.
WHAT YOU GET TO DO
Market Segmentation, Positioning, Monitoring & Pricing
Understand competitive landscape and craft specific plans to compete. Own and drive the multi-generational productinnovationpipeline in accordance with market strategy.
Market segmentation, sizing and analysis of areas of responsibility
Market segment trends, data analysis
Market Pricing
Identification of Segment and Customer white spaces
Competitor assessments, monitoring
Collaborates with product management, commercial pricing and commercial excellence teams to effectively execute value+ and MTD actions that drive out cost and increase profitability
Coordinate and facilitate commercial efforts on Plant Profit teams.
Leads B2B and B2C Consumer Insight Programs
Leads initiatives to gain both B2C and B2B customer insights to help select and position new market segment entry marketing efforts including
Focus group activities
Ethnographic and Demographic studies
Voice of Customer and Voice of Segment engagement studies for new targeted markets
AGOP
Association of consumer trends with packaging outcomes
Collaborationwith other Amcor business un…
Title: Marketing Manager
Company: Amcor Flexibles, LLC
Location: Oshkosh, Wisconsin, USA
Category: Marketing / Advertising / PR, Business
