Overview
Marketing Manager Jobs in London Area, United Kingdom at Harnham
Title: Marketing Manager
Company: Harnham
Location: London Area, United Kingdom
MARKETING MANAGER (ATL)
UP TO £55,000
LONDON
THE COMPANY:
A leading Betting/Gaming Brand is looking for a Marketing Manager, to play a key role in the roll out of multi-million-pound budgets across TV, radio, sponsorships, and digital channels to drive customer acquisition.
THE ROLE:
As a Marketing Manager, you will:
Oversee ATL campaigns across TV, VOD, podcasts, paid search, social, and programmatic.
Work with MMM and media mix modeling, leveraging insights to optimize strategy.
Conduct incrementality testing, A/B testing, and competitor analysis.
Develop measurement frameworks and track key KPIs for acquisition marketing.
Collaborate with external agencies on post-campaign analysis and business reviews.
YOUR SKILLS AND EXPERIENCE:
The Marketing Manager will have:
Experience managing large-scale marketing budgets across ATL & digital channels. ATL experience is a must have.
Strong analytical mindset, comfortable with Excel,
Experience using tools such as Google Analytics, Tableau, and Adalyser a nice to have
Knowledge of MMM, media planning, and performance marketing metrics.
Background in multi-national and regulated markets is a plus.
APPLY NOW:
If you’re a data-driven marketer with expertise in ATL and digital performance marketing, this is your next challenge!
