Overview
Marketing Manager Jobs in Grand Rapids, MI at C2AE
TITLE: Programs Marketing Specialist
REPORTS TO: Director, Member Programs & Communications
FLSA CLASSIFICATION: Exempt, Full-time
LOCATION: Hanover, MD office (not a remote or hybrid position)
BASE SALARY RANGE: $46,000 – $55,000 depending on experience
About GEBA and What We Do
The Government Employees Benefit Association (GEBA) is a Maryland-based not-for-profit membership organization, founded in 1957 to serve federal employees. GEBA offers supplemental insurance benefits, along with financial & retirement planning services, to Federal Government employees and retirees, the Military, and their families. With approximately 15,000 members, GEBA is Feds’ Trusted Financial Partner.
Our staff of 20 is diverse and growing. They describe our work environment as: dedicated (to our mission, values, and members); collaborative/team-focused/supportive; respectful; flexible/relaxed; and respectful of work life balance while having high expectations for quality work. We are proud to have a dynamic team with a high retention rate, a testament to a workplace culture that values service, collaboration, and respect.
About The Role
GEBA is seeking a dynamic and detail-oriented Programs Marketing Specialist to support the implementation and marketing of all member programs– related to direct and digital marketing, communications, and occasional online and in-person events in the Baltimore/DC metro area.
This position will also assist with marketing & communications-focused member outreach and engagement, customer service and sales, and product and services promotion. The ideal candidate will have excellent writing, organizational, and project management skills, along with a minimum of two years professional experience in marketing and/or communications role.
Responsibilities:
Marketing & Communications (65%)
Support the Director in executing marketing and communication strategies, ensuring alignment with overall organizational goals and business development initiatives.
Write, edit, and proofread content for various communications, including email campaigns, website content, quarterly newsletters, seminars/webinars promotion and presentation content, brochures, and social media posts.
Implement marketing and communication campaigns across multiple channels, including social media, email, website, and print on schedule and on deadline.
Implement systematic member communication efforts to enhance new member onboarding.
Update and manage website content using website content management system.
Maintain brand consistency across all communication platforms and ensure alignment with organizational goals.
Event & Program Support (20%)
Manage promotional items, including inventory, ordering, and distribution.
Manage promotional collateral material.
Support the planning, marketing, and execution of online and in-person events, including webinars and promotional tables. Ensure smooth execution of logistics, materials, and follow-up communications.
Assist with the promotion of and execution of GEBA’s Scholarship program and the Member Educational Award Program (MEAP).
Support the Director in sustaining partnerships with insurance provider companies including product messaging and regulatory compliance.
Administrative & Collaboration (15%)
Work closely with the Director, as well as internal teams and external partners, to assist in the effective and timely execution of all department duties.
Stay up to date with marketing trends, emerging marketing technologies, and best practices.
Required Experience, Skills, and Attributes:
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
2+ years of relevant experience in marketing, communications, or digital media.
Strong writing, editing, and proofreading skills with attention to detail.
Proficiency in Microsoft Office Suite, CRM platforms, and email marketing tools.
Excellent project management skills with the ability to work independently, manage multiple tasks and meet deadlines.
Strong interpersonal skills with the ability to work collaboratively with a diverse team of professionals.
A self-starter, with a creative mindset with a willingness to explore innovative marketing strategies and to pursue professional development
Positive and professional demeanor with both internal and external customers.
Embraces GEBA’s values and workplace culture and works collaboratively with teammates to ensure team-wide success.
Desired
Experience in not-for-profit, membership associations, or insurance or financial services.
Experience with graphic design software (Adobe InDesign, Photoshop, Illustrator) and website management platforms (WordPress/Elementor).
What We Offer
A Welcoming Office with Work/Life Balance
A collegial, relaxed, professional work environment that enjoys finding ways to celebrate as a team.
Free parking, building adjacent
Generous paid time off
13 Paid Holidays
Paid Parental Leave and Adoption Assistance
Business casual dress policy; jeans on Fridays
Compensation and Growth
Salary commensurate with experience; annual bonus opportunity
5% 401K retirement plan match
Opportunities for additional training and advancement
Health & Wellness
Healthcare benefits (health, dental, vision) – begins first of the month after hire
Wellness benefit – up to 3 hours per year for preventive medical visits
For more information, visit www.geba.com
GEBA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job Types: Full-time, Part-time
Pay: $46,000.00 – $55,000.00 per year
Expected hours: 40 per week
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Parental leave
Vision insurance
Schedule:
8 hour shift
Monday to Friday
Education:
Bachelor’s (Preferred)
Experience:
Marketing, Communications or Digital Media: 2 years (Preferred)
Ability to Commute:
Hanover, MD 21076 (Preferred)
Work Location: In person
Title: Marketing Manager
Company: C2AE
Location: Grand Rapids, MI
