Overview
Marketing Manager Jobs in Newton, Massachusetts, USA at American Consumer Credit Counseling, Inc.
Position Overview:
We seek a
dynamic
and experienced Marketing Manager to join our American Consumer Credit Counseling team. This role is pivotal in developing and executing comprehensive marketing strategies to elevate our brand’s presence, enhance engagement with our audience, and significantly increase conversion rates. The ideal candidate will be a strategic thinker with a
proven track record
in multi-channel marketing and a flair for forging productive affiliate partnerships.
Key Responsibilities:
Develop and Execute Multi-Channel Marketing Strategies:
Craft, implement, and manage comprehensive marketing plans that effectively utilize PPC, SEO, social media, email marketing, content development, and You Tube to target and captivate our audience.
Brand Awareness
and Conversion Rate
Optimization
:
Drive initiatives to increase
brand awareness
, engage potential clients, and enhance conversion rates through targeted campaigns and content strategies.
Social Media and Content Development:
Oversee and optimize our presence on social media platforms and our You Tube channel, ensuring content is relevant, engaging, and aligned with our marketing objectives. Develop and implement content strategies that attract and retain our target audience.
Analytics and Reporting:
Utilize analytics to track, measure, and report on the performance of marketing campaigns and the effectiveness of different channels and strategies. Use insights to inform future marketing decisions and strategy adjustments.
Team Leadership
and
Collaboration:
Lead and collaborate with the marketing team and other departments to ensure marketing strategies are integrated and aligned with the company’s overall objectives. Provide mentorship and support to team members, fostering a culture of
innovation
and excellence.
Qualifications:
Bachelor’s degree in marketing, Business, or related field;
Master’s degree preferred.
Minimum of 5 years of experience in marketing, with a
proven track record
in developing and executing successful multi-channel marketing strategies.
Strong experience with digital marketing tools and platforms, including PPC, SEO, email marketing, and social media.
Experience in affiliate marketing management, including partner recruitment and relationship management.
Excellent
analytical skills
with experience in using data to inform marketing strategies and decisions.
Strong
leadership
qualities with the ability to manage and inspire a team.
Exceptional
communication
and interpersonal skills, with the ability to engage and work effectively with stakeholders across all levels.
Creative and strategic thinker with a
results-driven
approach to marketing.
Title: Marketing Manager
Company: American Consumer Credit Counseling, Inc.
Location: Newton, Massachusetts, USA
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador, Marketing Communications)
