Overview
Marketing Manager (ATL) Jobs in London, England, United Kingdom at Harnham
Title: Marketing Manager (ATL)
Company: Harnham
Location: London, England, United Kingdom
Marketing Manager (ATL)
Location: Central London (3 days a week in office)
Salary: Up to £55,000
An exciting opportunity has arisen with an innovative iGaming company looking for a Marketing Manager to join their team. The ideal candidate will have a strong background in acquisition marketing and above-the-line (ATL) channels, with a solid understanding of complex media mixes, including TV, radio, sponsorships, VOD, and digital marketing.
What You’ll Do:
Lead and manage multi-million-pound marketing budgets, including TV, radio, podcasts, and digital channels.
Implement and optimize TV advertising campaigns to drive actions such as website sign-ups and deposits.
Work with media agencies to develop post-campaign analyses and present insights to drive future strategies.
Build measurement frameworks and identify key business/media KPIs for campaign tracking and reporting.
Use Medix Mix Modeling (MMM) to derive recommendations and improve media strategies.
Conduct incrementality testing, AB testing, and competitor analysis to evaluate performance.
Collaborate with the marketing team to research consumer and audience data, identifying trends and opportunities for acquisition growth.
Prepare quarterly business reviews on marketing strategies and performance.
Key Requirements:
Proven experience in acquisition marketing with a focus on ATL channels (TV, radio, VOD, sponsorships).
Solid understanding of digital marketing (Paid Search, Paid Social, Programmatic, Affiliate).
Experience working with multi-million-pound marketing budgets and analyzing performance across complex media channels.
Knowledge of MMM and probabilistic reporting for TV campaign effectiveness.
Proficiency in Excel, Google Analytics, Tableau, and tools like Adalyser for campaign tracking and analysis.
Strong background in statistical analysis, including incrementality testing and AB testing.
International marketing experience, particularly in regulated markets (e.g., global gambling restrictions), is a plus.
Experience collaborating with agencies and presenting insights to senior stakeholders.
Salary & Benefits:
Up to £55,000 salary
Central London office location (3 days a week in office)
If you’re a data-driven marketer with experience in acquisition and ATL media campaigns, apply now to join a leading iGaming company in Central London!
