Overview
Marketing Manager/ATL/BTL/EDMs Jobs in Singapore, Singapore at The Supreme HR Advisory Pte Ltd
Position: Â Marketing Manager (ATL / BTL / EDMs)
Position:
Marketing Manager Industry: Furniture / Retail Salary: $4.5K – $5.5K (Negotiable)
Working Hours:
5 days (8.30am – 6.00pm)
Working
Location:
Changi
Note:
May need to work on weekends for quarterly ad-hoc events
Job Description
Responsible for full spectrum of marketing plan and strategies including brand positioning,
communication
strategies, digital and ecommerce, advertising and consumer
promotion
initiatives.
Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly.
Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and
customer satisfaction
levels.
Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and
promotion
analysis.
Develop and maintain company’s corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels.
Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines.
Develop and maintain strategic relationships with the media, advertising/PR agencies, influencers and perform effective media buys.
Responsible for organising events such as new product launches and promotions, roadshows, workshops.
Responsible for copywriting of articles, marketing materials, product information, press releases etc.
Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.
Perform administrative duties as required.
Requirements:
Degree in Mass Communications/Marketing/Business Administration.
Minimum 5 years of working experience in Sales and Marketing with experience in a manager role.
Experience in the retail industry and consumer-products is an advantage.
Proficient in Microsoft Office.
Knowledge of Digital Marketing and SEO/SEM/Google Analytics is an advantage.#J-18808-Ljbffr
Title: Marketing Manager/ATL/BTL/EDMs
Company: The Supreme HR Advisory Pte Ltd
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Management
