Overview
Marketing Manager, Consumer Marketing Glucerna and TN Jobs in Taipei, Taipei City, Taiwan at Abbott
Title: Marketing Manager, Consumer Marketing Glucerna and TN
Company: Abbott
Location: Taipei, Taipei City, Taiwan
Job Summary
The Marketing Manager, Consumer Marketing– Glucerna & Therapeutic Nutrition (TN) , shall be responsible in identifying, analyzing, and translating product, brand, consumer and competitive information to the development of marketing plans that will drive achievement of sales, margin and share objectives of Brand He/she will strength the Brand’s equity through development and implementation of programs that builds value to the Brand. The Marketing Manager must be able to foster collaboration with cross-functional teams, area marketing team and external partners for development and execution of marketing programs.
Main Responsibilities
DEVELOPMENT OF MARKETING STRATEGY AND EXECUTION OF PLANS
Understands brand components including brand essence, values, position and key messages and ensures alignment of marketing strategy and campaigns to brands
Develops insights-based plans and tactics that will lead to achievement of business goals. Lead execution of marketing initiatives and ensure standard measures are in place to assess results and impact of initiatives
Collaborate with cross-functional teams and area marketing team and secure support in delivering timely execution of programs
BRAND COMMUNICATION
Leads the communications for the Brand. Writes creative brief and partners with agencies to develop relevant communication materials to key stakeholders.
Develops strategic direction and develop brand marketing plans
RESEARCH AND MARKET INSIGHTS
Understands market research, interpret findings, draw appropriate insights based on results and identify implications for Glucerna & Therapeutic Nutrition
Identifies learning plan to support Brand strategies, work with insight manager to develops appropriate research brief
BRAND FINANCIALS
Responsible for the delivery of sales, margin and share objectives of the Brand
Generates appropriate assumptions for use in sales and share forecasting
Analyses and interprets different types of financial data and understands the relationships among different financial measures
Manages budgets for the Brand and develops contingency plans to minimize impact of potential budget shortfalls
EDUCATION
College graduated with marketing related background
Experience /Qualification
Over 10 years in brand management with proven track record in building a strong franchise and delivery of sales and share growth in current. Ideally from a Nutrition or FMCG company
Strong communication skills. Demonstrate effectiveness in communicating to both upper management and cascading directions down to field force
Strong sense of ownership and commitment
Keen eye for detail from planning to monitoring of results
People management experience
