Overview
Marketing Manager, Demand Generation Jobs in Greater Seattle Area at Adora
Title: Marketing Manager, Demand Generation
Company: Adora
Location: Greater Seattle Area
About Adora: Adora is a rapidly growing Seattle & NYC SaaS company revolutionizing a trillion-dollar industry through our innovative AI-powered platform. As we prepare to emerge from stealth mode, we’re building our marketing team to accelerate pipeline growth and drive revenue.
Role Overview: We’re seeking a results-driven Marketing Manager to own our demand generation efforts. In this critical role, you’ll develop and execute programs that build pipeline, generate qualified leads, and support our revenue goals. This position offers significant growth opportunity and hands-on experience across multiple marketing channels in a fast-paced startup environment.
Key Responsibilities:
Design and execute multi-channel demand generation campaigns that drive qualified leads and opportunities
Build and optimize digital marketing programs across paid search, social, email, and content syndication
Develop and manage account-based marketing (ABM) initiatives targeting our key prospect segments
Create and implement lead nurturing workflows to move prospects through the funnel
Develop compelling assets that drive conversion
Manage marketing automation platform and CRM integration to ensure proper lead tracking and attribution
Analyze campaign performance metrics and optimize programs to improve ROI
Support event marketing strategy, including webinars, virtual events, and industry conferences
Monitor marketing KPIs and prepare reports on campaign effectiveness
Stay current on B2B demand generation best practices and recommend new approaches
Collaborate with sales to understand pipeline needs and align marketing activities accordingly
Qualifications:
2-5+ years of B2B marketing experience with focus on demand generation or pipeline marketing
Experience executing digital marketing campaigns across multiple channels
Familiarity with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems
Understanding of lead generation, qualification, and nurturing processes
Data-driven approach with ability to measure and report on marketing campaign performance
Basic knowledge of SEO/SEM, email marketing, and content marketing principles
Strong project management and organizational skills
Excellent written and verbal communication abilities
Collaborative mindset and ability to work cross-functionally
B2B SaaS experience preferred but not required
Bachelor’s degree in Marketing, Business, Communications or equivalent experience
Located in Seattle or willing to relocate
We’re looking for someone who is:
Results-oriented with a focus on measurable pipeline impact
Adaptable and comfortable in a changing startup environment
Creative problem-solver who can work with limited resources
Self-starter who takes initiative and can work independently
Eager to learn and grow in a dynamic marketing role
What We Offer:
Competitive salary based on experience
Equity in a high-growth startup
Comprehensive benefits package including medical, dental, and vision
Flexible work arrangements
Opportunity for rapid professional growth and increased responsibility
Collaborative work environment in a well-funded startup
Work with cutting-edge technology including Generative AI
Compensation: $80,000 – $130,000 + Equity (depending on experience)
We are an equal opportunity employer and value diversity and inclusion at our company.
