Overview
Marketing Manager (Digital + ATL) Jobs in Mulgrave, Victoria, Australia at Paxus
Title: Marketing Manager (Digital + ATL)
Company: Paxus
Location: Mulgrave, Victoria, Australia
Company Type: Retail
Role: Full-time
Flexibility : 3 days office + 2 Days home
Start Date – April or May 2025
Key Responsibilities
Lead the national marketing strategy across ecommerce, retail, and franchise channels – aligning brand, acquisition, and retention efforts with overall business objectives.
Drive digital marketing by managing and briefing external digital and media agencies across paid media, SEO, social, and website activity.
Plan and oversee ATL media campaigns (TV, OOH, Radio, print) in collaboration with media buying agencies to support brand and retail objectives.
Liaise with dealers across the country, ensuring they are aligned with national campaigns and receive the right marketing support and assets.
Act as the key point of contact for all external marketing agencies, ensuring timely, high-quality execution of campaigns and projects.
Manage the marketing budget, allocate spend across channels, and track ROI and performance metrics to inform future strategy.
Travel as required to meet with key stakeholders to ensure alignment, gather insights, and foster strong relationships.
What We’re Looking For
6+ years’ experience in a marketing role, ideally within retail, ecommerce, or franchise-based businesses.
Strong understanding of digital marketing channels and analytics platforms (e.g. Google Ads, Meta, GA4, etc.).
Proven experience managing ATL media campaigns through media planning and buying agencies.
Excellent stakeholder management skills – experience aligning with both internal leadership and external partners/franchisees.
Strategic thinker with a commercial mindset and the ability to translate business goals into marketing outcomes.
Highly organised, with experience managing budgets, timelines, and multi-channel campaigns.
Bonus – If you have
Meta Certified Media Buying Professional
Google Ads Certification (Search, Display, Video, Shopping)
Google Analytics (GA4) Certification
Google Analytics Individual Qualification (GAIQ)
MFA Advanced TV Planning & Buying Workshop
MFA Digital Foundations Certificate
MFA NGEN Training Program
MFA Certified Media Buyer
Experience in franchise marketing support or national multi-location brand campaigns.
* NO Sponsorship or Visa Transfer available for this role*
Yugal Bhatia ( Yoogle )
www.linkedin.com/in/yugal-paxus
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details.
