Overview
Marketing Manager – Entertainment “Boomroom” Jobs in New Cairo, Cairo, Egypt at Talaat Moustafa Group
Title: Marketing Manager – Entertainment “Boomroom”
Company: Talaat Moustafa Group
Location: New Cairo, Cairo, Egypt
About Boom Room:
Boom Room is the largest and most dynamic arcade in Cairo, located in the heart of the Open-Air Mall-Madinaty. We are a one-of-a-kind entertainment destination offering a premium mix of arcade games, live events, and immersive experiences. Our mission is to provide a fun-filled, world-class entertainment environment for individuals and families. With a focus on innovation and customer satisfaction, Boom Room is setting new benchmarks in the entertainment and retail industry.
Position Overview:
We are seeking an experienced and highly motivatedMarketing Managerto lead the development and execution of marketing strategies at Boom Room. The successful candidate will have a deep understanding of the entertainment and shopping center industries, with a proven track record in driving traffic, increasing brand awareness, and engaging customers. This individual will play a key role in amplifying the Boom Room brand and ensuring it remains a leading destination for fun and entertainment in Cairo.
Key Responsibilities:
Marketing Strategy Development:
Design and execute innovative and data-driven marketing strategies to drive foot traffic to Boom Room and increase brand visibility.
Develop annual marketing plans with measurable objectives, aligned with the business goals of Boom Room and Open Air Mall.
Lead market research initiatives to understand customer preferences, industry trends, and competitor activities.
Brand Management:
Oversee the consistent positioning and messaging of the Boom Room brand across all marketing channels.
Ensure a cohesive and positive brand image through creative content, digital presence, and promotional materials.
Collaborate with design and creative teams to develop high-impact campaigns.
Digital Marketing & Social Media:
Manage Boom Room’s digital marketing strategy, including social media platforms, website content, email marketing, and online promotions.
Develop engaging content that resonates with target audiences and drives engagement on social media platforms (Instagram, Facebook, TikTok, etc.).
Analyze and report on the performance of digital campaigns and make data-driven decisions to improve results.
Partnerships & Sponsorships:
Cultivate and maintain strong relationships with key industry stakeholders, including retail brands, event organizers, and influencers.
Identify and secure strategic partnerships and sponsorships to enhance Boom Room’s offerings and visibility.
Event Planning & Promotion:
Lead the planning and execution of on-site events, promotions, and activations to attract diverse customer groups.
Collaborate with the events team to create memorable experiences that align with Boom Room’s brand identity.
Drive event promotion through multi-channel marketing campaigns.
Customer Engagement & Loyalty Programs:
Develop and implement customer engagement strategies, including loyalty programs, special promotions, and community outreach.
Monitor and assess customer feedback to continuously improve Boom Room’s offerings and guest experience.
Budget Management & Reporting:
Manage the marketing budget efficiently, ensuring optimal allocation of resources for campaigns and initiatives.
Track and report on key performance indicators (KPIs), adjusting strategies as necessary to meet objectives.
Team Leadership:
Lead a small team of marketing professionals, providing guidance, mentorship, and professional development opportu…
