Overview
Marketing Manager, Events and Seasonal, Fresh Jobs in New York, New York, USA at Amazon
Location: New York
Marketing Manager, Events and Seasonal, Amazon Fresh
Job  |  Services LLC
Interested in working on aninnovativeand high-impact business that is changing the way customers think about grocery? We’re seeking a seasoned marketing professional to launch, manage, and innovate our Online Marketing strategy and SiteMerchandisingcontent for our Events and Seasonal calendar. The ideal candidate thrives in adynamic,fast-paced environmentand has a passion for planning, executing, and creating compelling customer experiences.
As an Events and Seasonal Marketing Manager, you should be a self-starter who can:
Apply excellent, data-driven business judgment to deliver results in a rapidly evolving environment.
Collaborate with internal and external stakeholders both within marketing and across business units to buildexcitingonline event and seasonal experiences for customers.
Own online marketing deliverables and content for key business periods.
Key
Job Responsibilities
The Events and Seasonal Marketing Manager will work closely and cross-functionally with internal stakeholders to develop marketing and online content strategy for both peak and evergreen traffic periods. The Events and Seasonal Marketing Manager will own guiding these projects to completion to hit customer, revenue, and profitability goals.
Main responsibilities will include:
Own online marketing strategy and sitemerchandisingcontent, executing multi-channel marketing tactics to drivecustomer engagementduring peak and evergreen traffic periods.
Develop and manage seasonal marketing content calendar, including go-to-market event plans, project work-backs and execution plans for each event.
Perform post-event deep dives, compiling and analyzing event and campaign performance metrics to identify potentialopportunities for growthand improvement.
Ensure high bar of online customer experience for events and seasonal periods.
Coordinate with internal stakeholders on online marketing strategy and inputs, ensuring deliverables are met and processes are in place to maintain quality execution.
Establish guidelines and best practices for, including but not limited to, Events and Seasonal: calendar, stakeholder communications, standard operating procedures (SOP), and documentation of mechanisms.
Write and contribute to documents forleadershipand stakeholders, supporting in-depth business reviews and presenting results and insights.
BASIC QUALIFICATIONS
4+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
PREFERRED QUALIFICATIONS
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Amazon is committed to adiverse and inclusiveworkplace. Amazon is anequal opportunity employerand does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Ourinclusive cultureempowers Amazonians to deliver the…
Title: Marketing Manager, Events and Seasonal, Fresh
Company: Amazon
Location: New York, New York, USA
Category: Marketing / Advertising / PR
