Overview
Marketing Manager (Immediate Joiners) Jobs in Mumbai, Maharashtra, India at InCred Value Plus Pvt. Ltd.
Title: Marketing Manager (Immediate Joiners)
Company: InCred Value Plus Pvt. Ltd.
Location: Mumbai, Maharashtra, India
Job Title:Digital Marketing Manager
Company:InCred Value Plus
Location: Mumbai
Work Experience:6+ years of experience.
Company Overview
InCred Value Plus is the most recent venture from the InCred Group, focussing on BtoB
distribution of financial products. InCred ValuePlus offers an array of options, including
Mutual Funds, PMS, AIF, listed and unlisted bonds, Market linked debentures (MLDs), and
unlisted equities.
Job Description:
We are seeking an experienced and dynamic Digital Marketing Manager to join our team.
The ideal candidate will have a proven track record in planning and executing
comprehensive marketing campaigns, with a focus on both ATL (Above the Line) and BTL
(Below the Line) strategies. The successful candidate will have a diverse skill set that
includes expertise in retail, wealth, business, and online customer segments.
Responsibilities:
– Plan and execute marketing campaigns targeting financial intermediaries online, ensuring a cohesive and impactful approach across diverse channels.
– Lead the development and implementation of ROI-driven digital campaigns, demonstrating a strong understanding of digital marketing trends. Achieve an average lead conversion ratio of over 4%.
– Execute marketing strategies throughout the product life cycle, collaborating with cross- functional teams (Sales/Compliance & Products). Develop customer propositions and
oversee digital and offline media activities.
– Design and launch innovative digital loyalty and reward programs for existing customers,
aiming to set industry benchmarks and enhance customer retention.
Qualifications and Skills:
– Bachelor’s degree in marketing, Business, or a related field. Master’s degree is a plus.
– Proven experience in planning and executing ATL and BTL campaigns across diverse
intermediary segments.
– Expertise in Wealth Marketing, with a focus on financial intermediaries.
– Demonstrated success in developing and implementing ROI-driven digital campaigns with a
track record of achieving high lead conversion ratios.
– Strong project management skills with the ability to collaborate across functions and
manage product life-cycle marketing strategies.
– Experience in designing and launching digital loyalty and reward programs.
– Excellent communication and interpersonal skills.
– Creative thinking and the ability to bring innovative ideas to the table.
– Proficiency in marketing tools and analytics.
