Overview
Marketing Manager, International Jobs in Dublin 4, County Dublin, Ireland at Mark Anthony Brands International
Title: Marketing Manager, International
Company: Mark Anthony Brands International
Location: Dublin 4, County Dublin, Ireland
About UsMark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike’s Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.
At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.
We are growing a lasting legacy, where people come first.
LocationThis role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin’s, Dublin. We’re thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That’s why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What You’ll DoAs our newMarketing Manager, International, reporting to our Head of Brand Commercialization, you will be responsible for coordinating and co-developing brand marketing initiatives for our Ready-To-Drink (RTD) Portfolio across select our rest of world (ROW) markets. They will work closely with our international partners to build our RTD brands such as White Claw in key markets across the region.
Additional Key Responsibilities Include
Co-development, oversight and approval of individual market plans including brand strategies, market research, competitive assessments, product positioning, media planning, public relations and marketing programmes.
Close collaboration with Global Brand Teams to develop, adapt and deliver brand campaigns and assets to achieve agreed business objectives, in line with brand guidelines and playbooks.
Review & assess all local marketing activations, sharing standard processes between Mark Anthony and other individual markets.
Ensure consistency with positioning and brand visual identity in all brand campaigns and across all communication channels.
Develop internal communications to improve engagement with the brand and optimized execution across all key markets.
Ensure that recommended marketing plans are successfully implemented across the region.
Act as a proficient international leader, crafting outstanding partnerships and alignment, ensuring all markets benefit from insights.
Approve all locally sourced branded material.
Cross-functional agency management.
What You’ll Bring
Bachelor’s Degree in Marketing, Business or a related field.
8+ years’ experience in international marketing and brand development, preferably…
