Overview
Marketing Manager/JR Jobs in Washington, District of Columbia, USA at Griffin Fire
Position: Â Marketing Manager (JR101548)
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful,dynamic, and creative global business then we want to hear from you.
The Opportunity:
An opportunity has arisen for a highly motivated Marketing/Product Manager to join Energy Net’s marketing team.
The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliantattention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Crucially the successful candidate will be a starter finisher, with a curious mind, highly motivated and willingness to go above and beyond to succeed.
YES! is a new business within Energy Net. YES! is not a traditional conference business,flexibilityis important as we shape and grow the fairly new portfolio. It is not easy, so attitude,resilienceand the ability to work with a team that is strategizing the business as we go along is crucial.
Key Responsibilities:
Working with the MD, Group Director, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
Designing, maintaining, and updating the YES! website.
Maintaining and updating the Yes Connect (YES! networking platform) and growing the online community at scale.
Using digital channels and technologies to enhance the online presence of the business and engage YES! members.
Working with the production team to keeping YES! members engaged and active on the Beyond Privilege platform.
Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
Engaging non-traditional marketing partners to grow YES! members.
Continuous analysis and evaluation of marketing campaigns to improve performance.
Leading PR activity, researching material for press releases,building relationshipswith relevant press and partners.
Building and managing relationships with external suppliers and negotiating prices.
Working with key media & marketing partners to secure valuable external promotions for the conferences.
Knowledge, Skills & Behaviours:
Previous relevant proven experience is a must with a solid understanding of digital media landscape.
Solid understanding of building and maintaining online communities is a must.
Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
Ability to write and execute strong marketing strategy in line with latest developments and trends.
Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
Strong experience in areas including insight development and audience segmentation.
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Title: Marketing Manager/JR
Company: Griffin Fire
Location: Washington, District of Columbia, USA
Category: Marketing / Advertising / PR
