Overview
Marketing Manager, New Channels Strategy Jobs in New York, NY at DoorDash
Title: Marketing Manager, New Channels Strategy
Company: DoorDash
Location: New York, NY
About The TeamDoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
About The RoleThe Consumer Integrated Marketing team is looking to bring on a strategic, creative, detail oriented, and solutions-driven marketer to support in growing DoorDash’s Marketplace. This role will report into the New Customer Marketing lead, and will own omnichannel marketing campaigns designed to drive incremental New Customers and MAU (Monthly Average Users).
This marketer will help build the overarching Marketing strategy and plans for the New Channel Strategy workstream, with a goal to unlock net new acquisition channels for DoorDash to ensure we are reaching as many prospective consumers, as efficiently as possible. It’s an awesome blend of working on 0 to 1 nascent bets and driving impact at scale while you oversee a substantial marketing budget. The role comes with a ton of responsibility and senior level visibility as well. In addition to owning the strategy and plan that is inclusive of 15+ tests, you’ll also be working in lockstep with the cross-functional team across paid media, CRM, MarTech, analytics, product, and S&O who are responsible for operationalizing each of the tests. You’ll bounce from reviewing a product strategy to help increase conversions into the app, to presenting performance to-date to senior leadership in the following meeting. It’s a highly cross-functional role with incredible growth potential.
The ideal candidate is someone who is comfortable operating at highly strategic and tactical levels, switching between them effortlessly and not afraid to “roll up their sleeves” for new and growing areas. They also keep a strong pulse on business performance to ensure the cross-functional marketing team has a clear line of sight of how we are pacing to quarterly and annual goals. They have experience building consensus with large cross-functional teams, and excel at tracking and communicating campaign performance while accomplishing marketing and business objectives.
You’re Excited About This Opportunity Because You Will…
Support strategic planning and coordinate execution that supports growth through goal-setting, insights and customer research, creative & brand positioning, paid media launch and optimization, and initial reporting and analysis
Work with operations teams to create, implement, and track integrated plans that ladder up to business OKRs
Creating and managing project timelines with clear RACI (responsible, accountable, consulted, inform) framework to ensure all team members have clear understanding of roles and responsibilities
Builds frameworks for budgeting, campaign tracking, and goal forecasting
Act as the “glue” for the teams within the marketing org to ensure plans are developed and executed in a unified and cohesive manner, and align those plans with the priorities of the business by working closely with cross-functional stakeholders across strategy & ops, finance, product management, analytics and engineering
Communicate with these cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies.
Ensure communication of pr…
