Overview
Marketing Manager of Communications and Analytics Jobs in Minnetonka, Minnesota, USA at Planet Fitness – United FP Management, LLC
PLANET FITNESS
Job Description
Job ** Manager, Marketing Communications and Analytics
Reports * Senior Manager, Marketing
* Full Time, Exempt
Baseline Fitness is looking for an independent self-starter who is results driven. As part of a fast-growing brand in the fitness industry, the position of
Manager of Marketing Communications and Analytics
will be responsible for all aspects of our MARCOM efforts along with marketing analytics. This position will be primarily responsible for the development, execution, and reporting of all locally activated MARCOM activities. Additional responsibilities include broader marketing analytics to drive membership growth, engagement, and retention for the organization.
Our ideal candidate is a young professional with marketing communications experience, especially utilizing Sales Force along with an understanding of marketing KPIs and analytics plus an interest in fitness. This candidate is highly detail-oriented, an excellent communicator, and possesses a strong grasp of MS Excel.
Essential Duties and Responsibilities
Oversee the planning and execution of local member communications in alignment with PF HQ national MARCOM campaigns including, but not limited *
Debt Collection (Past due, pre/post return for collections)
Retention and win back campaigns
Upgrades + referrals
Retail promotions
Club news
Member engagement
New Campaigns
Develop and produce marketing reporting with the assistance of the Marketing coordinator for internal use including, but not limited ****
MARCOM
Email campaign metrics including open/unique open rates, click/unique click rates, bounce rates, unsubscribes
Text campaign metrics including open rates, click rates, bounce rates, unsubscribes
Traditional media TRP/GRP comparisons at a DMA level
Digital media impression, CTR, VCR, Pixeled joins, CPM, channel CPJ, join rates
OOH metrics including board counts, flights, impression counts, etc.
Overall CPJs, both LAF only and total marketing spend
Promotion effectiveness evaluation including ramp profile, non-promo benchmarking, DMA comparisons
Miscellaneous duties as assigned
Maintain brand standards and ensure compliance across all communication channels
Qualifications/ Requirements
4 year degree from an accredited university with a marketing or communications degree
3-5 years of marketing/communications experience
Excellent communications skills
Proficiency in MS Office
Sales Force Marketing Cloud Experience preferred
Ability to lift 25 pounds
Valid Driver’s License
J-18808-Ljbffr
Title: Marketing Manager of Communications and Analytics
Company: Planet Fitness – United FP Management, LLC
Location: Minnetonka, Minnesota, USA
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Digital Marketing, Marketing Strategy)
