Overview
Marketing Manager of Economic Development & Tourism Jobs in Lynchburg, VA at City of Lynchburg, VA
Field Marketing Manager
We are seeking an energetic and experienced Field Marketing Manager to oversee our field marketing team at local events and in Costco warehouses. Our goal in 2025 is to have the NEXT team at 25 events, plus serve all 3 of the Costco Retail Warehouses in the Madison area.
Field Marketing Manager Job Responsibilities:
Qualified candidates can expect to perform the following responsibilities and duties as well as any that may be assigned based on future requirements.
Research events including Home Shows and local community events where homeowners will be present
Complete applications for appropriate events and track spending
Schedule and plan all events including set-up and staffing
Responsible for all activities related to interviewing, on-boarding, and performance management of the field marketing team
Manage and execute local market efforts at Costco Warehouses
Manage a group of NEXT Brand Promoters who are responsible for securing in-home consultations for our sales team
Work alongside team in field, providing feedback, and ongoing coaching
Create and implement a plan to exceed lead generation goals and increase sales conversion rate from your team
Assess KPIs and optimize the team as needed
Provide detailed and accurate lead/sales forecasts and reports
Ensure all NEXT Brand Promoters are consistently on-script and have the appropriate product knowledge
Ensure that all NEXT Brand Promoters are on-brand in their dress and demeanor
Review leads daily to ensure standards are met and lead reports are accurate.
Provide in field coaching and classroom training to teach staff methodology, rebuttals, processes, and procedures
Field Marketing Manager Desired Qualifications:
Ability to plan and execute 25 events in 2025
Several years in event and field marketing
Must be able to work a flexible schedule to meet the needs of the business; this includes evening/weekends, showroom time when not at Costco or Event
Excellent training and coaching skills
Ability to self-manage resources (time and budget) to achieve objectives
2-5 years of experience managing a field marketing team preferred, willing to train the right candidate
Ability to demonstrate strong leadership and analytic skills
Strong oral and written communication skills
Salary: $60,000
Bonus/Commission:
Achieve 100% of Issued Appointments Achieved: $1,000 per month ($12,000 annually)
Achieve 90-99% of Issued Appointments Achieved: $500 per month ($6,000 annually)
NEXT Door & Window has been serving homeowners for over 20 years and has an excellent reputation. We have been serving the Madison market since 2022. We have aggressive growth goals and offer a highly collaborative and rewarding work environment. Many of our employees have been with us for 10+ years.
Specific job benefits include:
Performance-based bonus opportunities
Employee loyalty. Many of our employees have been with us for 10+ years
401K with profit sharing
Health and Dental benefits
Paid holidays off
Flexible Spending account offered
Holiday parties
Monthly in-office events
Paid vacation that increases with seniority
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Title: Marketing Manager of Economic Development & Tourism
Company: City of Lynchburg, VA
Location: Lynchburg, VA
